mkt3ffm food and fibre marketing

FOOD AND FIBRE MARKETING

MKT3FFM

2019

Credit points: 15

Subject outline

Food and Fibre Marketing provides you with the ability to develop and communicate effective marketing strategies within an agribusiness context by drawing upon relevant strategy, concepts, theory and analytical tools and frameworks. The subject is delivered in blended form, comprising both online lectures and face-to-face delivery through block-mode delivery at the Albury/Wodonga Campus. The subject draws on industry experts to explore key factors influencing marketing strategies in the agribusiness sector.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorTimothy Clune

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Course LBBAB, or obtain LBBAB Course Coordinator approval.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Students enrolled in Bachelor of Business at Albury-Wodonga Campus, meeting minimum requirements, are eligible for enrollment in this subject as an elective.

Graduate capabilities & intended learning outcomes

01. Assess the internal environment of an agribusiness firm in order to determine its key resources, competencies and capabilities.

Activities:
Pre-block mode Assignment.
Related graduate capabilities and elements:
Literacies and Communication Skills(Writing,Quantitative Literacy)

02. Identify and evaluate the range of market opportunities available to firms operating in the agribusiness environment.

Activities:
Case Study
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

03. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or the organisational capabilities of agribusiness firms.

Activities:
Case Study
Related graduate capabilities and elements:
Literacies and Communication Skills(Writing,Quantitative Literacy)

04. Evaluate the various concepts of strategy and marketing management and integrate these concepts within the strategy formulation process of firms operating in the agribusiness environment.

Activities:
Major Assignment
Related graduate capabilities and elements:
Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)

05. Analyse and evaluate alternative approaches to the process of formulating marketing strategy.

Activities:
Major Assignment
Related graduate capabilities and elements:
Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)

06. Formulate and assemble coherent marketing strategies and tactical programs in order for agribusiness firms to achieve their stated objective/s.

Activities:
Major Assignment
Related graduate capabilities and elements:
Literacies and Communication Skills(Writing,Quantitative Literacy)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2019, Week 11-20, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTimothy Clune

Class requirements

Block ModeWeek: 17 - 17
Five 8.0 hours block mode per study period on any day including weekend during the day from week 17 to week 17 and delivered via face-to-face.
"This intensive component will be held during the mid-semester break. Students will also be expected to undertake between 1-3 hours per week of online learning and assessment activities."

Assessments

Assessment elementComments%ILO*
Pre-Block mode Assignment (1000 word equivalent)Assessment to be submitted prior to the beginning of the place-based intensive.2001
Case Study (1500 word equivalent) This task will draw on discussions and activities undertaken during workshops.3002, 03
Major Assignment (2000 word equivalent) This assessment will require students to apply the knowledge they have gained over the course of the semester.5004, 05, 06