mkt2mre marketing research
MARKET, AUDIENCE AND SOCIAL RESEARCH
MKT2MRE
2019
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites MKT1MDP
Co-requisitesN/A
Incompatible subjects MKT2MRB; MKT3MRE
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Research (8th edition) | Prescribed | Burns, A.C., Veeck, A. and Bush, R.F (2017) | Pearson Education Limited, England |
| Readings | SPSS Version 20.0 for Windows: Anaysis without Anguish | Recommended | Coakes, S.J (2012) | John Wiley and Sons |
| Readings | Questionnaire Design and Administration | Recommended | Frazer, L. and Lawley, M. (2000) | John Wiley and Sons |
| Readings | Marketing Research (4th edition) | Recommended | Alan Wilson (2018) | Palgrave Macmillan |
Graduate capabilities & intended learning outcomes
01. Identify marketing problems and translate them into research questions for marketing in the context of business
- Activities:
- Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Drawing on an appropriate methodology design a research proposal for business organisations.
- Activities:
- Completing a research proposal and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Drawing on appropriate research methodology, design a questionaries for a business organisation
- Activities:
- Competing a questionnaire and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Literacies and Communication Skills(Writing,Quantitative Literacy)
04. Present research finding and recommendations for a business organisation in report format.
- Activities:
- Completing a final research report and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. use SPSS programme to manipulate and analyse marketing data.
- Activities:
- Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Albury-Wodonga, 2019, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Computer LaboratoryWeek: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour Final Examination (equivalent to 2000 words) | 50 | 01, 04, 05 | |
| Weekly SPSS tutorial exercises | Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based. 2-3 students per team/1,000-words in total | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with Findings and Recommendations | Team-based, 2-3 students per team/1,500 words in total | 20 | 01, 02, 03, 04, 05 |
| Ongoing Individual Data Collection and Data Entry exercise | Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | 10 | 01, 04, 05 |
Bendigo, 2019, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour Final Examination (equivalent to 2000 words) | 50 | 01, 04, 05 | |
| Weekly SPSS tutorial exercises | Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based. 2-3 students per team/1,000-words in total | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with Findings and Recommendations | Team-based, 2-3 students per team/1,500 words in total | 20 | 01, 02, 03, 04, 05 |
| Ongoing Individual Data Collection and Data Entry exercise | Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | 10 | 01, 04, 05 |
Melbourne, 2019, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour Final Examination (equivalent to 2000 words) | 50 | 01, 04, 05 | |
| Weekly SPSS tutorial exercises | Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based. 2-3 students per team/1,000-words in total | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with Findings and Recommendations | Team-based, 2-3 students per team/1,500 words in total | 20 | 01, 02, 03, 04, 05 |
| Ongoing Individual Data Collection and Data Entry exercise | Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | 10 | 01, 04, 05 |
Mildura, 2019, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Computer LaboratoryWeek: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour Final Examination (equivalent to 2000 words) | 50 | 01, 04, 05 | |
| Weekly SPSS tutorial exercises | Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based. 2-3 students per team/1,000-words in total | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with Findings and Recommendations | Team-based, 2-3 students per team/1,500 words in total | 20 | 01, 02, 03, 04, 05 |
| Ongoing Individual Data Collection and Data Entry exercise | Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | 10 | 01, 04, 05 |
Shepparton, 2019, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Computer LaboratoryWeek: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour Final Examination (equivalent to 2000 words) | 50 | 01, 04, 05 | |
| Weekly SPSS tutorial exercises | Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based. 2-3 students per team/1,000-words in total | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with Findings and Recommendations | Team-based, 2-3 students per team/1,500 words in total | 20 | 01, 02, 03, 04, 05 |
| Ongoing Individual Data Collection and Data Entry exercise | Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | 10 | 01, 04, 05 |
Sydney, 2019, Study Period 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour Final Examination (equivalent to 2000 words) | 50 | 01, 04, 05 | |
| Weekly SPSS tutorial exercises | Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based. 2-3 students per team/1,000-words in total | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with Findings and Recommendations | Team-based, 2-3 students per team/1,500 words in total | 20 | 01, 02, 03, 04, 05 |
| Ongoing Individual Data Collection and Data Entry exercise | Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | 10 | 01, 04, 05 |
Sydney, 2019, Study Period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorClare D'Souza
Class requirements
Computer LaboratoryWeek: 46
One 2.0 hours computer laboratory per week on weekdays during the day in week 46 and delivered via face-to-face.
SeminarWeek: 46
One 1.0 hours seminar per week on weekdays during the day in week 46 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2-hour Final Examination (equivalent to 2000 words) | 50 | 01, 04, 05 | |
| Weekly SPSS tutorial exercises | Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student) | 10 | 01, 02, 05 |
| Team Research Proposal | Team based. 2-3 students per team/1,000-words in total | 10 | 01, 02, 03, 04, 05 |
| Team Research Report with Findings and Recommendations | Team-based, 2-3 students per team/1,500 words in total | 20 | 01, 02, 03, 04, 05 |
| Ongoing Individual Data Collection and Data Entry exercise | Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student) | 10 | 01, 04, 05 |