mkt2cbx consumer behaviour
CONSUMER BEHAVIOUR
MKT2CBX
2019
Credit points: 15
Subject outline
This subject provides you with an understanding of the role of consumer behaviour in the development of the total marketing mix. You will evaluate the contribution of psychological and social knowledge to both consumer and organisational marketing. You will develop practical analytical skills, and you will gain experience in the writing of effective positioning statements.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad StudentsNo
Subject year levelYear Level 2 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesN/A
Incompatible subjects MKT2CBE
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Consumer Behaviour Learner Resource | Prescribed | Didasko Digital, 2017 | Didasko Group |
Graduate capabilities & intended learning outcomes
01. Recall, restate, and apply basic consumer behaviour theory in written documentation
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge
- Activities:
- Online activities, research essay
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
03. Critically analyse product and marketing appeals in terms of the consumer behaviour issues through a structured written report
- Activities:
- Online activities, report
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
04. Identify limitations and problems in product and marketing appeals, and make logical and justifiable proposals to address the existing limitations
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
05. Differentiate between the personal, marketing, and managerial applications of consumer behaviour
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Online (Didasko), 2019, Study Block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30-min multiple choice quizzes (Theory and Case Studies) | To be submitted via Turnitin in the LMS link provided (equivalent to 500 words) | 15 | 01 |
| One 4000-word group essay | Team of 4 students (1000 words per student) | 25 | 01 |
| One 2-hour final examination (equivalent to 2000 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, critical thinking, inquiry/research, and discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | Teams of 4 students (500 words per student) | 10 | 01 |
Online (Didasko), 2019, Study Block 9, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 36 - 47
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 47 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30-min multiple choice quizzes (Theory and Case Studies) | To be submitted via Turnitin in the LMS link provided (equivalent to 500 words) | 15 | 01 |
| One 4000-word group essay | Team of 4 students (1000 words per student) | 25 | 01 |
| One 2-hour final examination (equivalent to 2000 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, critical thinking, inquiry/research, and discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | Teams of 4 students (500 words per student) | 10 | 01 |
Online (Didasko), 2019, Study Block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30-min multiple choice quizzes (Theory and Case Studies) | To be submitted via Turnitin in the LMS link provided (equivalent to 500 words) | 15 | 01 |
| One 4000-word group essay | Team of 4 students (1000 words per student) | 25 | 01 |
| One 2-hour final examination (equivalent to 2000 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, critical thinking, inquiry/research, and discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | Teams of 4 students (500 words per student) | 10 | 01 |
Online (Didasko), 2019, Study Block 12, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 49
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 49 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Three 30-min multiple choice quizzes (Theory and Case Studies) | To be submitted via Turnitin in the LMS link provided (equivalent to 500 words) | 15 | 01 |
| One 4000-word group essay | Team of 4 students (1000 words per student) | 25 | 01 |
| One 2-hour final examination (equivalent to 2000 words) | This assessment will report on the Graduate Capabilities of: Quantitative literacy, critical thinking, inquiry/research, and discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
| Group Twitter Contribution | Teams of 4 students (500 words per student) | 10 | 01 |