BUSINESS RESEARCH METHODS
MGT5BRM
2019
Credit points: 15
Subject outline
In this subject you will critically engage with qualitative, quantitative and mixed business research methods and provide students with an understanding of research design as the foundation for effective and informed research. It will provide you with the skills required to undertake research in business contexts, including developing research questions and proposals, undertaking literature reviews and ethical research practices and project managing a research project from initial conceptualization to writing up.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Kirsty Forsdike
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: BUS5AFS or BUS5IAF, ECO5POE or BUS5POE, BUS5MMS or BUS5SMM, FIN5SBF OR BUS5SBF or enrolled in SHBIY
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Business Research Methods | Recommended | Zikmund, W.G | THOMSON, OHIO (LATEST EDITION) |
| Readings | Research methods for business and social science students 2nd ed | Prescribed | Adams, J., Khan, H., and Raeside, R. | Sage Publications |
| Readings | Qualitative data analysis. An Introduction | Recommended | Grbich, C., 2011 | Sage Publications |
Graduate capabilities & intended learning outcomes
01. Critically evaluate existing research literature to identify research gaps and articulate appropriate research aims and questions
- Activities:
- In-class activities and assessments
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Compare and contrast various research methodologies
- Activities:
- In class activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Assess ethical considerations of research
- Activities:
- In-class activities and assessments
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Ethical behaviour)
04. Justify a research idea through the development and presentation of a research proposal
- Activities:
- In-class activities and assessments
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Ethical behaviour)
Melbourne, 2019, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kirsty Forsdike
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One Individual essay (1,500 words) | Literature review | 25 | 01, 02 |
| Case-study analysis and report (1,500 words) | Case study on research ethics | 25 | 02, 03 |
| One individual research proposal (2500 words) | 40 | 01, 02, 04 | |
| One individual oral presentation (3 minutes) (equivalent to 500 words) | Oral presentation of research proposal | 10 | 01, 02, 04 |