SPORT MEDIA

MGT2SME

2019

Credit points: 15

Subject outline

In this subject you will examine the historical development of the relationship between sport and the media. You will look at the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. You will develop an understanding of the nature of the sport media nexus, learn skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorDavid Lowden

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsSport and the Media: Managing the Nexus,PrescribedNicholson, M. and Kerr, A.(2ND EDITION), LONDON: ROUTLEDGE

Graduate capabilities & intended learning outcomes

01. Explain the commercial relationships that exist between key media and sport organisations through writing

Activities:
On Line Written exercises
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Learn about and demonstrate an ability to apply various media engagement tactics to draw attention to a sport organisation.

Activities:
Media Alert and Media Release workshops
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Apply a range of tools and strategies to promote the objectives of sport organisations

Activities:
Workshop Exercises
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2019, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorDavid Lowden

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide.50 02
One 1000-word written media release (individual)Order of Importance list and written release20 02
Three, online quizzes (individual) (1500 words equivalent)requires extensive reading30 01, 03

Bendigo, 2019, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorDavid Lowden

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide.50 02
One 1000-word written media release (individual)Order of Importance list and written release20 02
Three, online quizzes (individual) (1500 words equivalent)requires extensive reading30 01, 03

Melbourne, 2019, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorDavid Lowden

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide.50 02
One 1000-word written media release (individual)Order of Importance list and written release20 02
Three, online quizzes (individual) (1500 words equivalent)requires extensive reading30 01, 03