mgt2sme sport media
SPORT MEDIA
MGT2SME
2019
Credit points: 15
Subject outline
In this subject you will examine the historical development of the relationship between sport and the media. You will look at the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. You will develop an understanding of the nature of the sport media nexus, learn skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorDavid Lowden
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Sport and the Media: Managing the Nexus, | Prescribed | Nicholson, M. and Kerr, A. | (2ND EDITION), LONDON: ROUTLEDGE |
Graduate capabilities & intended learning outcomes
01. Explain the commercial relationships that exist between key media and sport organisations through writing
- Activities:
- On Line Written exercises
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Learn about and demonstrate an ability to apply various media engagement tactics to draw attention to a sport organisation.
- Activities:
- Media Alert and Media Release workshops
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Apply a range of tools and strategies to promote the objectives of sport organisations
- Activities:
- Workshop Exercises
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
Subject options
Select to view your study options…
Albury-Wodonga, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word portfolio (individual) | Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | 50 | 02 |
| One 1000-word written media release (individual) | Order of Importance list and written release | 20 | 02 |
| Three, online quizzes (individual) (1500 words equivalent) | requires extensive reading | 30 | 01, 03 |
Bendigo, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word portfolio (individual) | Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | 50 | 02 |
| One 1000-word written media release (individual) | Order of Importance list and written release | 20 | 02 |
| Three, online quizzes (individual) (1500 words equivalent) | requires extensive reading | 30 | 01, 03 |
Melbourne, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word portfolio (individual) | Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | 50 | 02 |
| One 1000-word written media release (individual) | Order of Importance list and written release | 20 | 02 |
| Three, online quizzes (individual) (1500 words equivalent) | requires extensive reading | 30 | 01, 03 |