mgt1smk sport marketing
SPORT MARKETING
MGT1SMK
2019
Credit points: 15
Subject outline
In this subject you will examine the relationship between marketing and sport. You will learn the basic principles of marketing and how they apply to sporting organisations (professional and amateur), sport codes, players/athletes and sports events. You will explore the special nature of the sport market, including developing an understanding of the sport consumer and how non sports organisations, particularly businesses, use sport to achieve their objectives. By the end of this subject you should be able to research and write a basic marketing plan and understand how to evaluate its effectiveness.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorDavid Lowden
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Only students admitted to the Diploma of Sport Coaching and Development can enrol in the Carlton instance of this subject.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Introduction to Sport Marketing (2nd Edition) | Prescribed | Smith, A. & Stewart, B. (2015) | Routledge, London |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of the role that marketing plays in the generation of revenue for sport organisations and events
- Activities:
- Online Quizzes will support concepts and examples discussed in lectures and tutorials
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Determine the appropriate marketing theory and apply a range of tools and creative strategies to effectively promote and market a professional sport organisation and/or event
- Activities:
- Sport Marketing Plan (Part I)
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Plan and develop a marketing strategy and evaluate its effectiveness in the context of a sport organisation's strategic marketing objectives
- Activities:
- Sport Marketing Plan (Parts I/II)
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
Subject options
Select to view your study options…
Albury-Wodonga, 2019, Week 48-50, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
Block ModeWeek: 48 - 48
Five 8.0 hours block mode per study period on weekdays during the day from week 48 to week 48 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Sports Marketing Plan 1, (1,250 words equivalent) (Individual Project) | 30 | 02, 03 | |
| Sports Marketing Plan 2, 2000 words per student (Group project) | Maximum 3 students per group | 40 | 02, 03 |
| Three online quizzes (1,250 words equivalent) | Requires extensive reading | 30 | 01 |
Bendigo, 2019, Week 48-50, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
Block ModeWeek: 48 - 48
Five 8.0 hours block mode per study period on weekdays during the day from week 48 to week 48 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Sports Marketing Plan 1, (1,250 words equivalent) (Individual Project) | 30 | 02, 03 | |
| Sports Marketing Plan 2, 2000 words per student (Group project) | Maximum 3 students per group | 40 | 02, 03 |
| Three online quizzes (1,250 words equivalent) | Requires extensive reading | 30 | 01 |
Carlton (CarltonCollegeSport), 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 2.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Sports Marketing Plan 1, (1,250 words equivalent) (Individual Project) | 30 | 02, 03 | |
| Sports Marketing Plan 2, 2000 words per student (Group project) | Maximum 3 students per group | 40 | 02, 03 |
| Three online quizzes (1,250 words equivalent) | Requires extensive reading | 30 | 01 |
Melbourne, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
TutorialWeek: 31 - 43
One 2.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Sports Marketing Plan 1, (1,250 words equivalent) (Individual Project) | 30 | 02, 03 | |
| Sports Marketing Plan 2, 2000 words per student (Group project) | Maximum 3 students per group | 40 | 02, 03 |
| Three online quizzes (1,250 words equivalent) | Requires extensive reading | 30 | 01 |