UPSTART 1

JRN2UP1

2019

Credit points: 15

Subject outline

In Upstart, students apply core journalism and media skills in the working newsrooms of La Trobe's student-driven media outlets Upstart Magazine or La Trobe Live. Both streams deliver work-ready newsroom skills, as students produce industry standard media content to deadline. For Upstart, students will write and edit copy to deadline, manage and edit copy from contributors, moderate comments, utilise social media to publicise upstart.net.au's content and activities, write search engine optimised (SEO) standfirsts and headlines and collaborate with other editors, writers and academic staff to ensure content meets industry standards. At La Trobe Live students will produce, present and publish live shows every week, using La Trobe's leading broadcast facilities. Students must adhere to industry standard broadcast guidelines, and produce broadcast content that is creative, engaging and aimed at an identified audience. By subject coordinator approval only. Students must apply for this subject to the subject coordinator.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorBrigid McCarthy

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in ABMC or BA (Media Studies Major), or Bachelor of Laws/Bachelor of Media and Communication and subject coordinator approval.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Create innovative and interesting media content across multiple platforms, that adheres to industry guidelines.

Activities:
For Upstart, well as producing compelling articles and/or audiovisual materials, students must become familiar with the blogging platform WordPress and tailor stories accordingly. This involves not only producing the core written or a/v content for stories, but also editing, using style guides, categorising, tagging, writing summaries (excerpts) and using hyperlinks within each story item. For La Trobe Live students must put together a broadcast package, from creating and editing audio and visual content, to delivering live broadcasts.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Demonstrate the ability to work within a team to produce industry standard media content across multiple platforms.

Activities:
Both Upstart and La Trobe Live rely heavily in peer collaboration and students must work well within a team to execute the respective work in Upstart and La Trobe Live.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Develop and apply practical knowledge of media audiences, to deliver content that engages its intended audience.

Activities:
Students will work on developing content that suits their audience, developing stories on a daily and weekly basis that are most appropriate to this.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Apply knowledge of news values to develop and promote stories post-production.

Activities:
Students develop knowledge of web publishing and social media analytics in order to publicise and promote media once it has been published.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

Melbourne, 2019, Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorBrigid McCarthy

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Media Outputs (3000 words)Students are assessed on the quality of media they produce, against industry standards. Assessment is tailored depending on students' individual media output in either Upstart or La Trobe Live.60 01, 02, 03
Peer Collaboration (1000 words equivalent)Students are assessed on how well they work within and contribute to their team within either La Trobe Live or Upstart.30 02
Reflective Piece (500 words)Students are assessed on how well they reflect on their experience in the La Trobe Live and Upstart, including how they have applied knowledge learned through their course practically in this subject.10 01, 02, 03, 04

Melbourne, 2019, Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorBrigid McCarthy

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Media Outputs (3000 words)Students are assessed on the quality of media they produce, against industry standards. Assessment is tailored depending on students' individual media output in either Upstart or La Trobe Live.60 01, 02, 03
Peer Collaboration (1000 words equivalent)Students are assessed on how well they work within and contribute to their team within either La Trobe Live or Upstart.30 02
Reflective Piece (500 words)Students are assessed on how well they reflect on their experience in the La Trobe Live and Upstart, including how they have applied knowledge learned through their course practically in this subject.10 01, 02, 03, 04