SUSTAINABLE MANAGEMENT & MARKETING

BUS5SMM

2019

Credit points: 15

Subject outline

This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects BUS5MMS

Equivalent subjects BUS5MMS

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsManagementPrescribedSamson and DaftCengage

Graduate capabilities & intended learning outcomes

01. Appraise the function of marketing and management in generating sustainable competitive advantage

Activities:
Assessment tasks constructed to enable students to develop expertise and skills in engaging with challenges of management and marketing, and sustainable value creation.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Critique entrepreneurial strategies for innovation in real-life business situations

Activities:
Marketing audits, assessing product strategy, promotion strategy, pricing strategy, distribution strategy against best practice and theory,
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Explain and apply marketing concepts from a value exchange perspective

Activities:
Class lectures, discussion and readings cover key theoretical positions around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these theoretical positions. Group work in-class case-studies will require collaboration and cooperation.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

04. Synthesise key global management concepts and trends for use in sustainable decision making in contemporary business

Activities:
Class lectures, discussion and readings cover issues around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these issues. Presentation skills, response in the form of generating solutions, and recommendatuions to case studies,
Related graduate capabilities and elements:
Personal and Professional Skills (Autonomy and independence,Ethical behaviour)

05. Undertake business environmental analysis and communicate findings verbally and in writing to a variety of stakeholders

Activities:
Class lectures, discussion and readings cover key theoretical positions around management and marketing and environmental analysis of an organisation, considering company structure leadership style, major stakeholders, management strategies in relation to innovation, entrepreneurship and sustainability
Related graduate capabilities and elements:
Personal and Professional Skills (Autonomy and independence,Ethical behaviour)

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2019, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

City Campus, 2019, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

City Campus, 2019, Week 51-51, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Block Mode Week: 51 - 51
Five 6.0 hours block mode per study period on weekdays during the day from week 51 to week 51 and delivered via face-to-face.
"Classes require preparation and are supported by online materials."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

City Campus, 2019, Summer 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 45
One 2.0 hours seminar per week on weekdays during the day in week 45 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

City Campus, 2019, Summer 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 02 - 07
Two 2.0 hours seminar per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

Melbourne, 2019, Summer 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 45
One 2.0 hours seminar per week on weekdays during the day in week 45 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

Melbourne, 2019, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

Melbourne, 2019, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

Online, 2019, Online StudyPeriod 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 36 - 42
One 6.0 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 42 and delivered via online.

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

Online, 2019, Online StudyPeriod 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 18 - 24
One 6.0 hours unscheduled online class per week on any day including weekend during the day from week 18 to week 24 and delivered via online.

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

Sydney, 2019, Study Period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 46
One 2.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

Sydney, 2019, Study Period 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 31 - 42
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01

Sydney, 2019, Study Period 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One x 1500 word individual authentic learning marketing case research and analysis30 01, 02, 03, 05
One x 1500 word individual authentic learning management case research and analysis30 01, 02, 04, 05
One x 1500 word final critical analysis assessing the linkages between Marketing and Management30 01, 02, 03
Five x 200 word fortnightly online tests assessing weekly group-work exercises undertaken in class10 01