DIGITAL BUSINESS

BUS3DIG

2019

Credit points: 15

Subject outline

In this online subject you will develop and enhance your online research and communication skills.  In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon,who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive,insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorSimon Pervan

Available to Study Abroad StudentsNo

Subject year levelYear Level 3 - UG

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Completion of at least 240 credit points of La Trobe Bachelor degree.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Research and analyse different types of business problems and their contexts and prepare a written business analysis report for management.

Activities:
Online research into various digital business models
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

02. Apply systems thinking principles to understand and analyse complex business problems.

Activities:
Case study analysis using a systems thinking approach
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

03. Engage and communicate effectively in diverse virtual teams to complete complex tasks online.

Activities:
Online teamwork and communications exercises
Related graduate capabilities and elements:
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence)

04. Produce a digital presentation utilising appropriate digital technologies.

Activities:
Production of a digital video podcast
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)

05. Reflect on and enhance your personal online brand through the use of online technologies such as LinkedIn and facebook.

Activities:
Establishment and maintenance of a LinkedIn profile
Related graduate capabilities and elements:
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence)

Subject options

Select to view your study options…

Start date between: and    Key dates

Online, 2019, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSimon Pervan

Class requirements

Unscheduled Online Class Week: 10 - 22
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementComments% ILO*
Skill Development TasksThis will comprise a range of small classroom and homework activities, equivalent to 1,000 words. At least one of these activities will allow for a formative assessment of student work within the first 3 weeks of commencement. .20 02, 05
Group Digital Presentation (5-minutes per student)6 students per group20 03, 04
Individual 2,000-word written Business Analysis Report40 01, 02
Online blog based 1,000-word reflective journal20 03, 05

Online, 2019, Semester 2, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSimon Pervan

Class requirements

Unscheduled Online Class Week: 31 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 31 to week 43 and delivered via online.

Assessments

Assessment elementComments% ILO*
Skill Development TasksThis will comprise a range of small classroom and homework activities, equivalent to 1,000 words. At least one of these activities will allow for a formative assessment of student work within the first 3 weeks of commencement. .20 02, 05
Group Digital Presentation (5-minutes per student)6 students per group20 03, 04
Individual 2,000-word written Business Analysis Report40 01, 02
Online blog based 1,000-word reflective journal20 03, 05

Sydney, 2019, Study Period 2, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSimon Pervan

Class requirements

Scheduled Online Class Week: 31 - 42
One 3.0 hours scheduled online class per week on any day including weekend during the day from week 31 to week 42 and delivered via online.

Assessments

Assessment elementComments% ILO*
Skill Development TasksThis will comprise a range of small classroom and homework activities, equivalent to 1,000 words. At least one of these activities will allow for a formative assessment of student work within the first 3 weeks of commencement. .20 02, 05
Group Digital Presentation (5-minutes per student)6 students per group20 03, 04
Individual 2,000-word written Business Analysis Report40 01, 02
Online blog based 1,000-word reflective journal20 03, 05

Sydney, 2019, Study Period 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSimon Pervan

Class requirements

Scheduled Online Class Week: 46
One 3.0 hours scheduled online class per week on any day including weekend during the day in week 46 and delivered via online.

Assessments

Assessment elementComments% ILO*
Skill Development TasksThis will comprise a range of small classroom and homework activities, equivalent to 1,000 words. At least one of these activities will allow for a formative assessment of student work within the first 3 weeks of commencement. .20 02, 05
Group Digital Presentation (5-minutes per student)6 students per group20 03, 04
Individual 2,000-word written Business Analysis Report40 01, 02
Online blog based 1,000-word reflective journal20 03, 05