DIGITAL BUSINESS

BUS3DBX

Not currently offered

Credit points: 15

Subject outline

In this subject you will develop and enhance your online research and communication skills. In doing so you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commence, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorSuzanne Young

Available to Study Abroad StudentsNo

Subject year levelYear Level 3 - UG

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB and student must have completed at least 240 credit points of subjects relevant to this course.

Co-requisitesN/A

Incompatible subjects BUS3DIG

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsDigital Business Learner ResourcePrescribedDidasko Digital, 2017Didasko Group

Graduate capabilities & intended learning outcomes

01. Research and analyse different types of business problems and their contexts and prepare a written business analysis report for management.

Activities:
Online research into various digital business models
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

02. Apply systems thinking principles to understand and analyse complex business problems.

Activities:
Case study analysis using a systems thinking approach
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

03. Engage and communicate effectively in diverse virtual teams to complete complex tasks online.

Activities:
Online teamwork and communications exercises
Related graduate capabilities and elements:
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence)

04. Produce a digital presentation utilising appropriate digital technologies.

Activities:
Production of a digital video podcast
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)

05. Reflect on and enhance your personal online brand through the use of online technologies such as LinkedIn and Facebook.

Activities:
Establishment and maintenance of a LinkedIn profile
Related graduate capabilities and elements:
Personal and Professional Skills (Teamwork including leadership and working in groups,Autonomy and independence)

Subject options

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Subject not currently offered - Subject options not available.