bus3dbx digital business
DIGITAL BUSINESS
BUS3DBX
Not currently offered
Credit points: 15
Subject outline
In this subject you will develop and enhance your online research and communication skills. In doing so you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commence, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorSuzanne Young
Available to Study Abroad StudentsNo
Subject year levelYear Level 3 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB and student must have completed at least 240 credit points of subjects relevant to this course.
Co-requisitesN/A
Incompatible subjects BUS3DIG
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Digital Business Learner Resource | Prescribed | Didasko Digital, 2017 | Didasko Group |
Graduate capabilities & intended learning outcomes
01. Research and analyse different types of business problems and their contexts and prepare a written business analysis report for management.
- Activities:
- Online research into various digital business models
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
02. Apply systems thinking principles to understand and analyse complex business problems.
- Activities:
- Case study analysis using a systems thinking approach
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
03. Engage and communicate effectively in diverse virtual teams to complete complex tasks online.
- Activities:
- Online teamwork and communications exercises
- Related graduate capabilities and elements:
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence)
04. Produce a digital presentation utilising appropriate digital technologies.
- Activities:
- Production of a digital video podcast
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
05. Reflect on and enhance your personal online brand through the use of online technologies such as LinkedIn and Facebook.
- Activities:
- Establishment and maintenance of a LinkedIn profile
- Related graduate capabilities and elements:
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence)
Subject options
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