APPLIED MARKETING

BUO5MKG

2019

Credit points: 15

Subject outline

You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective.  Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans.  The learning experience embedded in the curriculum is designed to develop both the professional marketing communication and critical thinking skills required to build a foundation for you to evaluate future marketing strategies.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorSimon Pervan

Available to Study Abroad StudentsNo

Subject year levelYear Level 5 - Masters

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Students must be enrolled in LMMBAO, LMMBA or LMMBAA to do this subject

Co-requisitesN/A

Incompatible subjects BUA5MKG

Equivalent subjects BUA5MKG

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Management 15th ed.RecommendedPhillip Kotler and Kevin Keller, 2014Pearson Education

Graduate capabilities & intended learning outcomes

01. Assess the role of marketing and use theoretical concepts to analyse relevant marketing strategies and tactics in different industry and organisational contexts.

Activities:
Online activities, readings and assessments.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Effective presentation and insightful discussion of complex marketing related issues as well critically adopt a range of ethical perspectives when making marketing-related decisions.

Activities:
Assessment tasks constructed in such a way to enable candidates to demonstrate critical reasoning, ethical and sustainability perspectives.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Personal and Professional Skills (Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Design an evidence-based analysis and marketing plan that integrates and applies contemporary marketing theory and skills to a practical situation.

Activities:
Online activities, readings and assessments.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Online, 2019, Online StudyPeriod 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSimon Pervan

Class requirements

Seminar Week: 18 - 24
One 3.0 hours seminar per week on weekdays during the day from week 18 to week 24 and delivered via online.
"Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide."

Assessments

Assessment elementComments% ILO*
Individual formative assessment - Part A Assignment, 2000 words30 01, 02, 03
One Marketing plan group assignment, 1500 words per student30 01, 02, 03
One Case study, individual assignment, 2000 words30 01, 02, 03
Individual formative assessment - Part B - 10 minute presentation based on Assignment(10 min presentation, 500 words equivalent)10 01, 02, 03

Online, 2019, Online StudyPeriod 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSimon Pervan

Class requirements

Seminar Week: 44 - 50
One 3.0 hours seminar per week on weekdays during the day from week 44 to week 50 and delivered via online.
"Additional Information Access via subject website; additional online facilitated discussions will also occur for this subject. Please refer to subject learning guide."

Assessments

Assessment elementComments% ILO*
Individual formative assessment - Part A Assignment, 2000 words30 01, 02, 03
One Marketing plan group assignment, 1500 words per student30 01, 02, 03
One Case study, individual assignment, 2000 words30 01, 02, 03
Individual formative assessment - Part B - 10 minute presentation based on Assignment(10 min presentation, 500 words equivalent)10 01, 02, 03