ENTREPRENEURSHIP IN GLOBAL MARKETS
BUA5ENP
Not currently offered
Credit points: 15
Subject outline
Entrepreneurship is a symbol of business tenacity and achievement. Once the province of small business, leading edge corporate activity now involves an infusion of entrepreneurial thinking into large organisational structures. This change represents a response to the growing number of new and sophisticated competitors in the global market, as well as recognition that firms continue to lose some of their most talented people, who leave to become small business entrepreneurs. In this subject you will examine the entrepreneurial perspective, which frequently combines leadership, innovation and the assumption of risk beyond security. You will then work through the challenges involved in transforming an innovation or an idea for a vibrant business venture.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Vanessa Ratten
Available to Study Abroad Students: Yes
Subject year level: Year Level 4 - UG/Hons/1st Yr PG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject.
Co-requisites: N/A
Incompatible subjects: BUO5ENP, MGT5EBP
Equivalent subjects: N/A
Special conditions: N/A
Graduate capabilities & intended learning outcomes
01. Demonstrate effective public speaking and research skills by working cooperatively with group members
- Activities:
- Present orally research undertaken of a successful entrepreneurial business and defend against critique of the research
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
02. Evaluate how and why the entrepreneurial phenomenon exists, what makes entrepreneurs so successful, applying appropriate theories of entrepreneurship.
- Activities:
- Provide an analysis of successful entreprenerial knowledge, skills, attitudes, and behaviours
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Write a business plan for a new business start-up, demonstrating creative problem solving and thinking
- Activities:
- The development of a detailed new business start-up plan with supporting marketing and financial data
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)