ths3sce evt proj
EVENT PROJECT
THS3SCE
2018
Credit points: 15
Subject outline
In this advanced subject you will build on the knowledge they have gained from previous studies in your degree. The subject provides an understanding of the role and process of developing a strategic plan for staging community events. It explores the importance of a triple bottom line approach and the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and event design process. You will apply the previous knowledge you have acquired to develop your strategic plan and will also produce a media release to promote your event. You will have the opportunity of developing anevent.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorElspeth Frew
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites THS3EOP
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing). Preference will be given to students who have this subject as core in their degree or major or are studying the Bachelor of Business (Tourism and Hospitality) or the major in Tourism and Hospitality.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Festival and Special Event Management (5th Edition) | Prescribed | Allen, J., O'Toole, W., Harris, R., and McDonnell, I. (2011) | Wiley, Australia |
Graduate capabilities & intended learning outcomes
01. Discuss, analyse and comprehend the role of developing a strategic plan for staging community events
- Activities:
- Media Release, On-line Exercises
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Develop a strategic plan for staging community events
- Activities:
- Group Presentation
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
03. Analyse, in written form, the importance of the triple bottom line approach and its application to developing a strategic plan for staging a community event
- Activities:
- Group Strategic Plan
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
04. Discuss, in written form, the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and design of community events
- Activities:
- Group Strategic Plan
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
05. Demonstrate the ethical awareness as it applies to the planning, design and staging of a community event
- Activities:
- Group Presentation
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
Subject options
Select to view your study options…
Bendigo, 2018, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
LectureWeek: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x Media Release (1,000 words) (Individual) | This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research | 20 | 01 |
| One x Presentation (Group) | The Presentation group will consist of 3-4 students. Students are expected to present for a total of 20 minutes with the presentation divided between each group member. (500 word equivalency) | 20 | 02, 05 |
| One x Strategic Plan (8,000 words) (Group) | The Strategic Plan will be written in groups of 3-4 students. Each student will write 2,000 - 2,500 words. | 40 | 03, 04 |
| Weekly On-Line Exercises and Activities | Students log into LMS each week to complete the on-line exercises and activities. Each week there is a reading to complete, videos to watch and a Quiz to complete. (250 word equivalency) This assessment task will report on Graduate Capabilities of Quantitative Literacy & Discipline Specific Knowledge and Skills. | 20 | 01 |
Melbourne, 2018, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x Media Release (1,000 words) (Individual) | This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research | 20 | 01 |
| One x Presentation (Group) | The Presentation group will consist of 3-4 students. Students are expected to present for a total of 20 minutes with the presentation divided between each group member. (500 word equivalency) | 20 | 02, 05 |
| One x Strategic Plan (8,000 words) (Group) | The Strategic Plan will be written in groups of 3-4 students. Each student will write 2,000 - 2,500 words. | 40 | 03, 04 |
| Weekly On-Line Exercises and Activities | Students log into LMS each week to complete the on-line exercises and activities. Each week there is a reading to complete, videos to watch and a Quiz to complete. (250 word equivalency) This assessment task will report on Graduate Capabilities of Quantitative Literacy & Discipline Specific Knowledge and Skills. | 20 | 01 |