ths3dmm destination marketing
DESTINATION MARKETING AND MANAGEMENT
THS3DMM
2018
Credit points: 15
Subject outline
In this subject you will examine the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. You will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Marketing Organisations (DMOs); and the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning. You will learn about the the important link between destination marketing and strategic planning for development.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorElspeth Frew
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Either THS1ITH or THS1THE; and either BUS1BUF or MKT1MDP
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing and Managing Tourism Destinations | Prescribed | Alastair M. Morrison (2013) | Routledge |
| Readings | The Competitive Destination:A Sustainable Tourism Perspective | Recommended | J.R. Brent Ritchie and Geoffrey I. Crouch (2003) | CABI Publishing |
| Readings | Destination Marketing Organizations | Recommended | Steven Pike (2004) | Elsevier |
| Readings | The Economics of Tourism Destinations | Recommended | Norbert Vanhove (2005) | Elsevier |
| Readings | Tourist Destination Management | Recommended | Eric Laws (1995) | Routledge |
| Readings | Marketing Tourism Destinations | Recommended | Ernie Heath and Geoffrey Wall (1992) | Wiley |
| Readings | Developing Tourism Destinations: Policies and Perspectives | Recommended | Leonard J. Lickorish (1991) | Longman |
| Readings | Restoring Tourism Destinations in Crisis | Recommended | David Beirman (2003) | Allen & Unwin |
| Readings | Marketing Places | Recommended | Philip Kotler, Donald H. Haider and Irving Rein (1993) | The Free Press |
| Readings | Destination Branding (2nd edition) | Recommended | Nigel Morgan, Annette Pritchard and Roger Pride (2004) | Elsevier |
| Readings | Marketing for Hospitlity and Tourism (6th edition) | Recommended | Philip Kotler, John Bowen and James Makens (2013) | Prentice Hall |
Graduate capabilities & intended learning outcomes
01. Describe the role of Destination Management Organisations (DMOs) as it applies to destination marketing and management.
- Activities:
- Tutorial Participation, and Final Exam
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Analyse the strategic challenges facing destination managers and marketers.
- Activities:
- Tutorial Participation, Final Exam and Destination Competitiveness assignment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Recognise and evaluate special issues as they apply to destination marketing and management
- Activities:
- Tutorial Participation, Final Exam and Destination Image assignment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
04. Analyse the Destination Competitiveness and Sustainability Model Framework.
- Activities:
- Tutorial Participation, Final Exam and Destination Competitiveness assignment.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Study and Learning Skills)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Melbourne, 2018, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
WorkShopWeek: 32 - 43
One 1.0 hours workshop per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | 50 | 01, 02, 03, 04 | |
| Group Destination Competitiveness Report (1,400 words per student) | See subject guide for full details | 25 | 01, 02, 03, 04 |
| Individual Destination Image Report (800 words per student) | See subject guide for full details | 15 | 01, 03 |
| Completion of Workshop Activities (300 words equivalent) | Mark incorporates quality of participation in discussions as well as group discussion leadership | 10 | 01 |