THE EVENT EXPERIENCE
THS1FEM
2018
Credit points: 15
Subject outline
This subject aims to provide an introduction to the event experience. It will introduce both strategic and operational perspectives. Topics include: introduction to events; strategic management; meanings (inclusive of commemorative events); tourism and events; logistics; project management; HRM and volunteers; community events; business events, and developing sustainable events.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Warwick Frost
Available to Study Abroad Students: Yes
Subject year level: Year Level 1 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Strategic Management of Festivals and Events. | Prescribed | Frost, W. and Laing, L. (2012) | CENGAGE |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of events, in particular mega, hallmark, commemorative, community and business events, and their role in society through in-class activities, group presentations, seminar participation, and written assessment.
- Activities:
- In-class activities, Seminar participation, Group presentations, Final Exam.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through in-class activities, seminar participation, group presentations and written assessment.
- Activities:
- In-class activities, Seminar participation, Minor Essay, Final Exam.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
03. Demonstrate an understanding of employing effective event strategies, particularly in terms of project management, logistics, human resources and sustainability through in-class activities, seminar participation, group presentations and written assessment.
- Activities:
- In-class activities, Seminar participation, Major Essay, Final Exam.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
04. Demonstrate an ability to research, critically evaluate and communicate effectively through in-class activities, seminar participation, group presentations and written assessment.
- Activities:
- In-class activities, Seminar participation, Group presentations, Minor and Major Essays, Final Exam.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour)
05. Demonstrate an ability to identify and explain the various components of different events and their relevance to an event's success or failure.
- Activities:
- Major Essay
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Bendigo, 2018, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Warwick Frost
Class requirements
Unscheduled Online ClassWeek: 31 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 31 to week 43 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1,200-word major essay | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills | 25 | 03, 04, 05 |
| One 2-hour final examination | Externally marked # no direct feedback given to students unless requested. | 40 | 01, 02, 03, 04 |
| Seminar participation | 5 | 01, 02, 03, 04 | |
| One 500-word minor essay | 10 | 02, 04 | |
| One presentation (group) | 15 | 01, 04 | |
| In-class assessment activities | 5 | 01, 02, 03, 04 |
Melbourne, 2018, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Warwick Frost
Class requirements
Unscheduled Online ClassWeek: 31 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 31 to week 43 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1,200-word major essay | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills | 25 | 03, 04, 05 |
| One 2-hour final examination | Externally marked # no direct feedback given to students unless requested. | 40 | 01, 02, 03, 04 |
| Seminar participation | 5 | 01, 02, 03, 04 | |
| One 500-word minor essay | 10 | 02, 04 | |
| One presentation (group) | 15 | 01, 04 | |
| In-class assessment activities | 5 | 01, 02, 03, 04 |
Singapore, 2018, Week 27-44, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Warwick Frost
Class requirements
Unscheduled Online ClassWeek: 27 - 39
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 27 to week 39 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."
SeminarWeek: 27 - 39
One 2.0 hours seminar per week on weekdays during the day from week 27 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1,200-word major essay | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills | 25 | 03, 04, 05 |
| One 2-hour final examination | Externally marked # no direct feedback given to students unless requested. | 40 | 01, 02, 03, 04 |
| Seminar participation | 5 | 01, 02, 03, 04 | |
| One 500-word minor essay | 10 | 02, 04 | |
| One presentation (group) | 15 | 01, 04 | |
| In-class assessment activities | 5 | 01, 02, 03, 04 |