stc3saa strategic communication agency
STRATEGIC COMMUNICATION AGENCY A
STC3SAA
2018
Credit points: 15
Subject outline
This subject provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students are introduced to real world pressures over two semesters (with an optional Summer elective - STC3SAC) in this and the second semester extension of the subject STC3SAB by undertaking innovative projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internship Program allowing students to move into the workforce in a planned and considered manner. It will also engage industry in a number of significant ways. Strategic Communication Agency A addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Enrolment in ABMC, ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Compulsory subject at third-year for ABCM, ABSC and ABSCB
Graduate capabilities & intended learning outcomes
01. Marketing a consultancy
- Activities:
- Approach organisations and then market agency to potential clients.
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
02. Demonstrate the ability to develop ideas that can be implemented.
- Activities:
- Engage in brainstorming to produce a communication plan in response to a client brief.
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
03. Write a communications plan and evaluate its effectiveness.
- Activities:
- Implement and evaluate a communications plan for a client.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Writing(Writing)
04. Develop costing plans appropriate to client resources
- Activities:
- Researching and estimating and working within budgetary limitations of clients
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
05. Application of ethical practice.
- Activities:
- Treatment of all parties to plans in an appropriate manner.
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
- Teamwork(Teamwork)
Subject options
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Melbourne, 2018, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Brainstorming and communications plan (1600 words equivalent) | 40 | 01, 02, 05 | |
Canvassing for work (400 words equivalent) | 10 | 01, 02, 03, 04, 05 | |
Major case study analysis (2000 words equivalent) | 50 | 01, 04 |