ADVERTISING IN THE DIGITAL AGE
MKT1ADX
2018
Credit points: 15
Subject outline
In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix, advertising, direct marketing, personal selling, publicity/PR, and sales promotion, to develop communication messages that have meaning and impact for consumers in today's digital age. You will develop essential skills for future professional careers by applying tools and skills to build strong consumer relationships. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers and attain superior outcomes.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Malliga Marimuthu
Available to Study Abroad Students: No
Subject year level: Year Level 1 - UG
Exchange Students: No
Subject particulars
Subject rules
Prerequisites: Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisites: N/A
Incompatible subjects: MKT1ADD & MKT3ADV
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | TBA | Prescribed | TBA | TBA |
Graduate capabilities & intended learning outcomes
01. Discuss the various forms of promotion and their advantages and disadvantages.
- Activities:
- Online classes and learning activities
02. Select appropriate media for implementing an integrated marketing communications campaign.
- Activities:
- Online classes, and campaign group assignment
03. Present an integrated marketing communications campaign in a professional manner.
- Activities:
- Online Presentation of campaign
04. Explain the creative issues that need to be considered in an advertising campaign.
- Activities:
- Online classes, and campaign group assignment
05. Develop an annual advertising campaign.
- Activities:
- Online classes, and sales promotion campaign group assignment
Online, 2018, Study Block 5, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kirsty Forsdike
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 6, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kirsty Forsdike
Class requirements
Unscheduled Online ClassWeek: 23 - 34
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 7, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kirsty Forsdike
Class requirements
Unscheduled Online ClassWeek: 28 - 39
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 8, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 9, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 36 - 47
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 47 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 10, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 11, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 45
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 45 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 12, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Malliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 49
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 49 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 1, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kirsty Forsdike
Class requirements
Unscheduled Online ClassWeek: 02 - 13
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 02 to week 13 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 2, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kirsty Forsdike
Class requirements
Unscheduled Online ClassWeek: 06 - 17
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 06 to week 17 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 3, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kirsty Forsdike
Class requirements
Unscheduled Online ClassWeek: 10 - 21
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 10 to week 21 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |
Online, 2018, Study Block 4, Online
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kirsty Forsdike
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test (500-word equivalent) | To be submitted via Turnitin in the LMS link provided | 20 | 01, 02, 04, 05 |
| One Group Project (1,000-words per student) | To be submitted via Turnitin in the LMS link provided | 20 | 02, 03, 04, 05 |
| One 2-hour final Examination (2,000-word equivalent) | 50 | 01, 02, 04, 05 | |
| One Group Presentation (5-minutes per student) (500 word equivalent) | 10 | 03 |