GRAPHIC DESIGN PROFESSIONAL PRACTICE B

VPA3GPB

2017

Credit points: 15

Subject outline

In this unit students investigate the discipline of Corporate Style Management. Students prepare designs for re-direction of Corporate Style for a selected public organization, charity or professional business activity. Research data is collected and examined, proposals for change tested and applied to a Corporate Style Management Proposal `document'. The document includes: logo development, stationery applications, delivery systems, corporate livery, applications to vehicles and physical structures, external signage and Website face page design.

School: School of Humanities & Social Sciences

Credit points: 15

Subject Co-ordinator: Vincent Alessi

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: VPA3GPA

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Graduate capabilities & intended learning outcomes

01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design profession.

Activities:: Written content in style manual/mission statement document
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing)

02. Conduct qualitative research into market segment, collect data, evaluate and present for review

Activities:: Indicated through professional application of research material and project related information
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)

03. Show evidence of investigation snd evaluation of markrt opportunities. Evaluate professional examples

Activities:: Indicated through project outcomes
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)

04. Exhibit professional outcomes in contemporary design practice

Activities:: Through praxis
Related graduate capabilities and elements:: Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

Bendigo, 2017, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Vincent Alessi

Class requirements

LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
Corporate Mission statement design (500 word equivalent)		40	01, 02, 03, 04
Corporate Design Manual (1000 word equivalent)	here are ten assesment points within this project: this is a practical project with practical outcomes. Each assessment point is outlined in project brief: e.g: Application of design resolution to Generic Styling, Research and data collection, Identity, Signatures, Colour Schemes, Stationery, Coporate Assets, Signage, Vehicles and Livery	60	01, 02, 03, 04

Mildura, 2017, Semester 2, Day