vpa3ds6 design studies 6
DESIGN STUDIES 6
VPA3DS6
2017
Credit points: 30
Subject outline
Studio based design practice encouraging individual students to investigate areas of diversity within the communication industry. The project material attempted in this subject is designed to challenge the student and develop the ability to visualise creative solutions to given design problems. Students may select an area of specialisation based upon their experience or interests. A final folio will be built on this individual interest and may include: advertising, publishing, editorial, illustration, photography, studio design and/or digital media. Major project parameters will be developed in consultation. Individual projects may be a single document such as an illustrated book, or muilti-faceted. Projects must meet the requirements of the course at an advanced level. Subject matter is introduced through formal briefing and discussion, and developed by critique and assessment of outcomes.
SchoolSchool of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorVincent Alessi
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites VPA3DS5
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)
Graduate capabilities & intended learning outcomes
01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.
- Activities:
- Through written documentation of specific project outcomes. Some projects also require copy and text which is also assessed for effectiveness of communication.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
02. Conduct qualitative research into market segment, collect data, evaluate and present for review
- Activities:
- Indicated in project outcome documentation for specific projects and through praxis.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
04. Exhibit professional outcomes in contemporary practice
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. To develop a creative and individual approach to design outcomes
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Bendigo, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Major Project: Marketing, advertising and promotion design | (1000 word equivalent) | 15 | 01, 02, 03, 04, 05 |
| Major Project: Product visualisation, market research & proposal submission. Product visualisation | (1600 word equivalent) | 20 | 01, 02, 03, 04, 05 |
| Major Project: Project review and documentation report | (1000 word equivalent) | 15 | 01, 02, 03, 04, 05 |
| Muli-page editorial design | (2400 word equivalent) | 30 | 01, 02, 03, 04, 05 |
| Project review: Grad book entry and personal business card design and art production for print | (800 word equivalent) | 10 | 01, 02, 03 |
| Visual Communication: Community social issue poster design | (800 word equivalent) | 10 | 01 |
Mildura, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Major Project: Marketing, advertising and promotion design | (1000 word equivalent) | 15 | 01, 02, 03, 04, 05 |
| Major Project: Product visualisation, market research & proposal submission. Product visualisation | (1600 word equivalent) | 20 | 01, 02, 03, 04, 05 |
| Major Project: Project review and documentation report | (1000 word equivalent) | 15 | 01, 02, 03, 04, 05 |
| Muli-page editorial design | (2400 word equivalent) | 30 | 01, 02, 03, 04, 05 |
| Project review: Grad book entry and personal business card design and art production for print | (800 word equivalent) | 10 | 01, 02, 03 |
| Visual Communication: Community social issue poster design | (800 word equivalent) | 10 | 01 |