APPLIED DESIGN 6
VPA3AD6
2017
Credit points: 15
Subject outline
Subject builds upon skills gained in AD2 or 3 â web design; html coding; animated web banners; flash animation â and applies, through praxis, these skills in digital web media to the creative development of active on-line material.
School: School of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Vincent Alessi
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: VPA2AD3 AND VPA2AD4 or coordinator's approval
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Corporate identity: making business study visible through design, | Recommended | Olins, W. 1990 | HARVARD BUSINESS SCHOOL PRESS |
| Readings | Graphic style: from Victorian to Post-modern, | Recommended | Heller S. and Chwast, S. 1998 | THAMES AND HUDSON |
| Readings | The end of print: the graphic design of David Carson, | Recommended | Carson, D. and Blackwell, L. 1995 | LAURENCE KING |
Graduate capabilities & intended learning outcomes
01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.
- Activities:
- Indicated in project outcome documentation for specific projects and through praxis. Some projects also require copy and text which is also assessed for effectiveness of communication.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
02. Conduct qualitative research into market segment, collect data, evaluate and present for review
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Exhibit professional outcomes in contemporary design practice
- Activities:
- Indicated in project outcome through praxis
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Bendigo, 2017, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Vincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Brief development: Digital Portfolio, story-board draft. (800 word equivalent) | 20 | 02, 03, 04 | |
| Media essay (800 word equivalent) | 20 | 01, 02 | |
| Portfolio construction: web application (800 word equivalent) | 20 | 02, 03, 04 | |
| Portfolio production: photography, illustrations, text material appropriate to media demands (800 wo | 20 | 02, 03, 04 | |
| Website: biographical investigation into subject matter. (800 words) | 20 | 01, 02 |
Mildura, 2017, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Vincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Brief development: Digital Portfolio, story-board draft. (800 word equivalent) | 20 | 02, 03, 04 | |
| Media essay (800 word equivalent) | 20 | 01, 02 | |
| Portfolio construction: web application (800 word equivalent) | 20 | 02, 03, 04 | |
| Portfolio production: photography, illustrations, text material appropriate to media demands (800 wo | 20 | 02, 03, 04 | |
| Website: biographical investigation into subject matter. (800 words) | 20 | 01, 02 |