vpa3ad5 applied design 5
APPLIED DESIGN 5
VPA3AD5
2017
Credit points: 15
Subject outline
The development of expertise in the creative use of digital tools essential to the preparation of print-based visual communication â ensuring a full-working knowledge of production techniques; photography and scanning, file management, art for print, imposition, make-up and typesetting. Presentation of design artwork: technical considerations, pre-press, print-ready art and file preparation for print reproduction is the focus of this subject. Some project material will be taken to print. Projects include preparation of design material appropriate for professional presentation and client review submission. Aspects of billing, client liaison and production management are investigated.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorVincent Alessi
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites VPA2AD3 AND VPA2AD4 or coordinators approval
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Director 6 for Macintosh (Visual Quickstart Guide), | Recommended | Baldwin, H. 1997 | PEACHPIT PRESS |
| Readings | Exploring the art and technology of web design, | Recommended | Anderon, R. 2006 | THOMSON DELMAR LEARNING |
| Readings | Software essentials for graphic designers, | Recommended | Gatter, M. 2006 | YALE UNIVERSITY PRESS |
Graduate capabilities & intended learning outcomes
01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.
- Activities:
- Through written documentation of specific project outcomes, Projects 1 and 4. Some projects also require copy and text which is also assessed for effectiveness of communication.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
02. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.
- Activities:
- Indicated in project outcomes.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Work effectively in a co-operative environment. To share responsibilities, to delegate tasks and manage projects to achieve satisfactory outcome for group appraisal.
- Activities:
- Through teamwork on a collaborative project, Project 3, and satisfactory project outcome.
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Bendigo, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Developing technical expertise: Art preparation for limited colour print, work and turn | (800 word equivalent) | 20 | 02, 03 |
| Developing technical expertise: Document presentation | Precinct signage system, project research, design and implementation(1200 word equivalent) | 30 | 01, 02, 03 |
| Developing technical expertise: Preparation of 2-colour art for book imposition | (800 word equivalent) | 20 | 02, 03 |
| Folio presentation: Preparation of finished art for print. | PDF resolution, imposition and pre-press production. (800 word equivalent) | 20 | 02, 03 |
| Preparation of art for limited colour production: T-shirt design and display presentation. | (400 word equivalent) | 10 | 02, 03 |
Mildura, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Developing technical expertise: Art preparation for limited colour print, work and turn | (800 word equivalent) | 20 | 02, 03 |
| Developing technical expertise: Document presentation | Precinct signage system, project research, design and implementation(1200 word equivalent) | 30 | 01, 02, 03 |
| Developing technical expertise: Preparation of 2-colour art for book imposition | (800 word equivalent) | 20 | 02, 03 |
| Folio presentation: Preparation of finished art for print. | PDF resolution, imposition and pre-press production. (800 word equivalent) | 20 | 02, 03 |
| Preparation of art for limited colour production: T-shirt design and display presentation. | (400 word equivalent) | 10 | 02, 03 |