STRATEGIC COMMUNICATION WRITING
STC5WRI
2017
Credit points: 30
Subject outline
This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.
School: School of Humanities & Social Sciences
Credit points: 30
Subject Co-ordinator: Kevin Brianton
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication.
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 1 in the city campus and in block mode in Sem 2 off-shore.
Graduate capabilities & intended learning outcomes
01. Develop a command of professional written communication
- Activities:
- Preparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
02. Understand use and application of style guides and their impact on professional writing
- Activities:
- Research a range of media writing styles and develop writing styles appropriately.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
03. Learn and apply the principles of managing an organisation's annual reporting
- Activities:
- Research and write the copy for an organisation's annual report.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
City Campus, 2017, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kevin Brianton
Class requirements
SeminarWeek: 10 - 22
Six 6.5 hours seminar per study period on any day including weekend during the day from week 10 to week 22 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm.
To be taught with STC5IRW (weeks 2, 6, 10)
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Research and write annual report copy (3,600 words equivalent) | 40 | 01, 02, 03 | |
| Style guide assessment and response (900 words equivalent) | 10 | 01, 02 | |
| Writing portfolio (4500 words equivalent) | 50 | 01, 02 |