stc5wri strategic communication writing
STRATEGIC COMMUNICATION WRITING
STC5WRI
2017
Credit points: 30
Subject outline
This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.
SchoolSchool of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication.
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 1 in the city campus and in block mode in Sem 2 off-shore.
Graduate capabilities & intended learning outcomes
01. Develop a command of professional written communication
- Activities:
- Preparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
02. Understand use and application of style guides and their impact on professional writing
- Activities:
- Research a range of media writing styles and develop writing styles appropriately.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
03. Learn and apply the principles of managing an organisation's annual reporting
- Activities:
- Research and write the copy for an organisation's annual report.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
Subject options
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City Campus, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKevin Brianton
Class requirements
SeminarWeek: 10 - 22
Six 6.5 hours seminar per study period on any day including weekend during the day from week 10 to week 22 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm.
To be taught with STC5IRW (weeks 2, 6, 10)
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Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Research and write annual report copy (3,600 words equivalent) | 40 | 01, 02, 03 | |
Style guide assessment and response (900 words equivalent) | 10 | 01, 02 | |
Writing portfolio (4500 words equivalent) | 50 | 01, 02 |