STRATEGIC COMMUNICATION RESEARCH
STC5RES
2017
Credit points: 30
Subject outline
This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.
School: School of Humanities & Social Sciences
Credit points: 30
Subject Co-ordinator: Kevin Brianton
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Must be enrolled in the Master of Strategic Communication (AMSTC)
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: This subject will be taught in block mode in Sem 2 in the city campus and in block mode in Sem 1 off-shore.
Graduate capabilities & intended learning outcomes
01. Develop a strategic communication plan with a set of SMART objectives based on a qualitative and quantitative research strategy.
- Activities:
- Conduct group based research/inquiry
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
02. Apply a variety of desk, qualitative and quantitative research strategies to a complex social, political or environmental issue.
- Activities:
- Undertake a research project
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Speaking(Speaking)
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Write and present a strategic communication plan based with full evaluation demonstrating the success of the project.
- Activities:
- Write a report and prepare a group presentation on findings
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
- Writing(Writing)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
City Campus, 2017, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kevin Brianton
Class requirements
SeminarWeek: 31 - 43
Six 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm.
(Weeks 1, 5 and 9 of semester) to be timetabled at the same time as STC5SER.
Fri July 29, August 26 and September 23 - 2.30 to 9 pm
Sat July 30, August 27 and September 24 - 9.30 to 3.30 pm
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop and implement a research project (5400 words equivalent) | 60 | 01, 02 | |
| Present the findings of the research (3600 words equivalent) | 40 | 03 |