STRATEGIC COMMUNICATION RESEARCH

STC5RES

2017

Credit points: 30

Subject outline

This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in the Master of Strategic Communication (AMSTC)

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject will be taught in block mode in Sem 2 in the city campus and in block mode in Sem 1 off-shore.

Graduate capabilities & intended learning outcomes

01. Develop a strategic communication plan with a set of SMART objectives based on a qualitative and quantitative research strategy.

Activities:
Conduct group based research/inquiry
Related graduate capabilities and elements:
Teamwork (Teamwork)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)
Speaking (Speaking)

02. Apply a variety of desk, qualitative and quantitative research strategies to a complex social, political or environmental issue.

Activities:
Undertake a research project
Related graduate capabilities and elements:
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)
Speaking (Speaking)
Teamwork (Teamwork)
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

03. Write and present a strategic communication plan based with full evaluation demonstrating the success of the project.

Activities:
Write a report and prepare a group presentation on findings
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Speaking (Speaking)
Writing (Writing)
Teamwork (Teamwork)
Inquiry/ Research (Inquiry/ Research)

Subject options

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Start date between: and    Key dates

City Campus, 2017, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 31 - 43
Six 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm. (Weeks 1, 5 and 9 of semester) to be timetabled at the same time as STC5SER. Fri July 29, August 26 and September 23 - 2.30 to 9 pm Sat July 30, August 27 and September 24 - 9.30 to 3.30 pm "

Assessments

Assessment elementComments% ILO*
Develop and implement a research project (5400 words equivalent)60 01, 02
Present the findings of the research (3600 words equivalent)40 03