ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION

STC5MSI

2017

Credit points: 15

Subject outline

In an increasingly complex, interconnected and globalised world, Issue Management continues to be seen as a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues, with the guiding principle of harm reduction and the maintainence of public confidence, trust and safety. While attention will be given to recent forms of issue management such as, online social media hate campaigns, it will also consider the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or Master of Marketing Management (LMMMT); OR a Master of Cyber Security program (SMCYC, SMCYCO, SMCYL, SMCYLO, SMCYB, SMCYBO); OR Online Open Access (SHE) (SHEOOA); OR approval from the subject coordinator.

Co-requisitesN/A

Incompatible subjects STC5ISM

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Developing the documents, materials and techniques which form strategies of a formal response to issues and crisis management.

Activities:
Developing issues and crisis planning strategies, techniques and approaches. Developing the organisations plans for effective management of these potential issues.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

02. Planning for expected and unexpected issues and crisis, and how they could be addressed.

Activities:
Contemporary case study analysis of issue management across various industry sectors are used in development of understanding of real-life scenarios and simulations.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)
Writing (Writing)

03. Understanding the cultural and social differences which may be required in a particular crisis or issue environment. With focus on international and emerging threats such as cyber-crime and terrorism impacts.

Activities:
Examination of international issues and how differing cultures and societies approach and manage threats.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)
Writing (Writing)
Speaking (Speaking)

Subject options

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Start date between: and    Key dates

City Campus, 2017, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 31 - 43
Six 6.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via blended.
"6 blocks of 6 hours taught on Fridays and all day Saturday at the city campus. Timetable the same as STC5ISM "

Assessments

Assessment elementComments% ILO*
Major Research essay on set topic (equivalent to 2000-words)40 01, 02, 03
Research essay managing a Multi-Cultural Response to a Crisis (equivalent to 1500-words) .30 01, 02, 03
Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words).30 03, 01, 02

Online, 2017, Online StudyPeriod 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Unscheduled Online Class Week: 44 - 50
One 3.0 hours unscheduled online class per week on weekdays during the day from week 44 to week 50 and delivered via online.

Assessments

Assessment elementComments% ILO*
Major Research essay on set topic (equivalent to 2000-words)40 01, 02, 03
Research essay managing a Multi-Cultural Response to a Crisis (equivalent to 1500-words) .30 01, 02, 03
Research essay on Planning for the Unexpected Crisis (equivalent to 1500-words).30 03, 01, 02