ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION
STC5ISM
2017
Credit points: 30
Subject outline
In an increasingly complex, interconnected and globalised world, Issue Management continues to be seen as a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues, with the guiding principle of harm reduction and the maintainence of public confidence, trust and safety. While attention will be given to recent forms of issue management such as, online social media hate campaigns, it will also consider the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides.
School: School of Humanities & Social Sciences
Credit points: 30
Subject Co-ordinator: Mark Civitella
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Enrolment in the Master of Strategic Communication (AMSTC)
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Graduate capabilities & intended learning outcomes
01. Developing the documents, materials and techniques which may form elements of a formal response including training staff in media presentation.
- Activities:
- Case study of mining Industry response to the mining industry resources rent tax. Analysis of Australian Army response to various allegations. Training for one-on-one and media conference interviews, on the record and off the record backgrounding.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
02. Planning for expected and unexpected issues and how they could be addressd.
- Activities:
- Contemporary case study analysis of issue management across each sector of the institutional community.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
03. Understanding the cultural and social differences which may be required in a particular crisis environment.
- Activities:
- Contemporary case study analysis of current events across the global community. eg. Malaysian Airline, Korean Ferry, Automative recalls following mechanical failures.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
- Speaking(Speaking)
City Campus, 2017, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Mark Civitella
Class requirements
SeminarWeek: 31 - 43
Six 6.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via blended.
"6 blocks of 6 hours taught on Fridays and all day Saturday at the city campus.
Timetable the same as STC5MSI"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Major Research essay on set topic (equivalent to 4000-words) | 40 | 01, 02, 03 | |
| Research essay managing a Multi-Cultural Response to a Crisis (equivalent to 2500-words) . | 30 | 01, 02, 03 | |
| Research essay on Planning for the Unexpected Crisis (equivalent to 2500-words). | 30 | 03, 01, 02 |