STRATEGIC COMMUNICATION STRATEGY
STC5ATS
2017
Credit points: 15
Subject outline
This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.
School: School of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Kevin Brianton
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing
Co-requisites: N/A
Incompatible subjects: STC5STA
Equivalent subjects: N/A
Special conditions: Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication and Master of Marketing Management. This subject will be taught in Sem 1 in the city campus and in block mode in Sem 2 city campus.
Graduate capabilities & intended learning outcomes
01. Develop an advanced understanding of the links between communication strategy and organisational strategic planning
- Activities:
- Research and writing of strategic communication plans
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
02. Demonstrate a nuanced understanding of stakeholders in professional settings
- Activities:
- Stakeholder mapping exercises
- Related graduate capabilities and elements:
- Writing(Writing)
03. Demonstrate a highly developed understanding of campaign planning in professional settings.
- Activities:
- Writing and evaluating campaigns
- Related graduate capabilities and elements:
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
City Campus, 2017, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kevin Brianton
Class requirements
SeminarWeek: 11 - 11
One 7.0 hours seminar per study period on saturday during the day from week 11 to week 11 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 11 - 11
One 6.5 hours seminar per study period on any day including weekend during the day from week 11 to week 11 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 16 - 16
One 7.0 hours seminar per study period on saturday during the day from week 16 to week 16 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 16 - 16
One 6.5 hours seminar per study period on any day including weekend during the day from week 16 to week 16 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 18 - 18
One 7.0 hours seminar per study period on saturday during the day from week 18 to week 18 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 18 - 18
One 6.5 hours seminar per study period on any day including weekend during the day from week 18 to week 18 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop a stakeholder map (1000 words equivalent) | 20 | 01, 02 | |
| Develop an overview of an annual communication plan (2500 words equivalent) | 40 | 01 | |
| Develop and evaluating a campaign plan (2500 words equivalent) | 40 | 01, 02, 03 |
City Campus, 2017, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Natalie McKenna
Class requirements
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop a stakeholder map (1000 words equivalent) | 20 | 01, 02 | |
| Develop an overview of an annual communication plan (2500 words equivalent) | 40 | 01 | |
| Develop and evaluating a campaign plan (2500 words equivalent) | 40 | 01, 02, 03 |