STRATEGIC COMMUNICATION AGENCY B
STC3SAB
2017
Credit points: 15
Subject outline
Strategic Communication Agency B is an extension of the first semester STC3SAA Strategic Communication Agency A. It provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real work pressures by undertaking projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internship Program allowing students to move into the workforce in a planned and considered manner. It will also engage industry in a number of significant ways. Strategic Communication Agency B addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.
School: School of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Mark Civitella
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Enrolment in ABMC, ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: Core subject at third-year level for ABMC, ABSC and ABSCB
Graduate capabilities & intended learning outcomes
01. Marketing a consultancy.
- Activities:
- Servicing and developing client realtionships
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Speaking(Speaking)
- Writing(Writing)
02. Developing and gathering existing research to inform client options.
- Activities:
- Providing a summary of options based on existing research.
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
03. Write a communications plan and evaluate its effectiveness.
- Activities:
- Implement and evaluate a communications plan for a client.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Writing(Writing)
04. Develop costing plans appropriate to client resources
- Activities:
- Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
05. Application of ethical practice.
- Activities:
- Treatment of all parties to plans in an appropriate manner.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
- Speaking(Speaking)
- Writing(Writing)
Melbourne, 2017, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Mark Civitella
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Implement and evaluate communications plan (2000 words equivalent) | 50 | 01, 04 | |
| Presenting verbal and visual presentation to clients in teams. | 25 | 01, 02, 05 | |
| Providing Written Client brief on client interest(1500 words) | 25 | 01, 02, 03, 04, 05 |