stc3icm issues and crisis management
STRATEGIC COMMUNICATION ISSUES AND CRISIS MANAGEMENT
STC3ICM
2017
Credit points: 15
Subject outline
Issues and crisis will provide the theoretical background along with the necessary practical strategies and tactics for effective communication during a major issue or crisis. Crisis management is the process by which an organisation such as a government, corporation or not-for-profit deals with a major event that threatens to harm the organisation. It will study the development of crisis management which originated with the large scale industrial and environmental disasters in the 1980s. Through a series of case studies, it will focus on new developments in crisis management in a social media age and examine practical and innovative ways that these issues can be managed. It will encompass the development of emerging crisis siutations such as cyber-crime and terrorism.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites STC1ISc or STC2SCR or STC2SCP or STC1CAM or coordinator's approval.
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Ability to handle real life pressures of actual crisis stimulation. Defend or improve reputation through adversity.
- Activities:
- Present report on crisis situtation and personal critique on crisis simulation. Present a report on crisis situtation and personal critique on crisis simulation.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Speaking(Speaking)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
02. Assess the threat to reputation of an issue or incident.
- Activities:
- Issues management planning.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
03. Examine comparative roles of social and traditional media in a crisis.
- Activities:
- Critically analyse the developing role of social media.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
04. Handle or advise on media interviews and other public statements.
- Activities:
- Incoporate media training during a crisis situation
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
- Inquiry/ Research(Inquiry/ Research)
05. Improve issues and crisis communications planning.
- Activities:
- Learning exercises on real world examples and case studies. Present report on crisis situtation and personal critique on crisis simulation.
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
- Critical Thinking(Critical Thinking)
06. Recognise and tackle organisational cultures that foster crises.
- Activities:
- Provide a critique and analysis of an issues and crisis management response.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
Subject options
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Melbourne, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Crisis Response Management Essay (1200-word equivalent) | 30 | 05, 04, 06, 02, 03 | |
| Crisis Simulation/Roleplay Report (1600-word equivalent) | 40 | 06, 01, 05 | |
| Issues Management Response Essay (1200-word equivalent) | 30 | 06, 05, 02, 03, 04 |