WRITING FOR STRATEGIC COMMUNICATION

STC1WSC

2017

Credit points: 15

Subject outline

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Core for Bachelor of Media and Communication (Public Relations)

Graduate capabilities & intended learning outcomes

01. Learn how to be strategic about writing

Activities:
Write and edit a portfolio of documents

02. Apply appropriate quantitative and qualitative research methodologies to locate and inform strategic communications

Activities:
Take a client brief and write a situation analysis

03. Identify the causes underlying a problem and propose a range of plausible and innovative options as means to address the problem

Activities:
Analyse a situation and develop a range of client recommendations

Subject options

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Start date between: and    Key dates

Melbourne, 2017, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Tutorial Week: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments% ILO*
Five in-class quizzes (equivalent to 2000 words)50 01, 02, 03
In-class critical presentation on messages (equivalent to 300 words)10 01, 02
Two writing assignments (equivalent to 1700 words)40 01