WRITING FOR STRATEGIC COMMUNICATION
Credit points: 15
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.
SchoolSchool of Humanities & Social Sciences
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Special conditions Core for Bachelor of Media and Communication (Public Relations)
Graduate capabilities & intended learning outcomes
01. Learn how to be strategic about writing
- Write and edit a portfolio of documents
02. Apply appropriate quantitative and qualitative research methodologies to locate and inform strategic communications
- Take a client brief and write a situation analysis
03. Identify the causes underlying a problem and propose a range of plausible and innovative options as means to address the problem
- Analyse a situation and develop a range of client recommendations
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Melbourne, 2017, Semester 1, Day
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorKevin Brianton
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
|Five in-class quizzes (equivalent to 2000 words)||50||01, 02, 03|
|In-class critical presentation on messages (equivalent to 300 words)||10||01, 02|
|Two writing assignments (equivalent to 1700 words)||40||01|