MARKETING RESEARCH

MKT3MRE

2017

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. To be able to do this competently, you will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjects MKT2MRB

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Research (7th edition)PrescribedBurns, A.C and Bush, R.F (2014)Prentice-Hall, Upper Saddle Rvr
ReadingsSPSS Analysis Without Anguish: Version 18 for WindowsRecommendedCoakes, S.J and Steed, L.G (2011 and 2012)JOHN WILEY AND SONS, AUSTRALIA

Graduate capabilities & intended learning outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business

Activities:
Lecture and tutorials
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Write a research proposal for organisations in the context of business

Activities:
Lecture and tutorials and assessment
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Write a questionnaire for organisations in the context of business

Activities:
Lecture and tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Write a research report for organisations in the context of business

Activities:
Lecture and tutorials and assessment
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Apply SPSS program for marketing in the context of business

Activities:
Lecture and tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2017, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 11 - 22
One 1.0 hours computer laboratory per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination(Broadly equivalent to 1500 words)50 01, 02, 03, 04
SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 05
Research proposal (team based. 2-3 students per team/1,000-words per student)10 01, 02, 04
Research Project (team-based, 2-3 students per team/1,500 words per student)20 01, 02, 03, 04
Data CollectionEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 03

Melbourne, 2017, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Laboratory Class Week: 11 - 22
One 1.0 hours laboratory class per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination(Broadly equivalent to 1500 words)50 01, 02, 03, 04
SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 05
Research proposal (team based. 2-3 students per team/1,000-words per student)10 01, 02, 04
Research Project (team-based, 2-3 students per team/1,500 words per student)20 01, 02, 03, 04
Data CollectionEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 03

Shepparton, 2017, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 10 - 22
One 1.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination(Broadly equivalent to 1500 words)50 01, 02, 03, 04
SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 05
Research proposal (team based. 2-3 students per team/1,000-words per student)10 01, 02, 04
Research Project (team-based, 2-3 students per team/1,500 words per student)20 01, 02, 03, 04
Data CollectionEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 03

Sydney, 2017, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Lecture Week: 10 - 22
One 3.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination(Broadly equivalent to 1500 words)50 01, 02, 03, 04
SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 05
Research proposal (team based. 2-3 students per team/1,000-words per student)10 01, 02, 04
Research Project (team-based, 2-3 students per team/1,500 words per student)20 01, 02, 03, 04
Data CollectionEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 03

Sydney, 2017, Study Period 3, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Lecture
One 3.0 hours lecture other recurrence on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination(Broadly equivalent to 1500 words)50 01, 02, 03, 04
SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 05
Research proposal (team based. 2-3 students per team/1,000-words per student)10 01, 02, 04
Research Project (team-based, 2-3 students per team/1,500 words per student)20 01, 02, 03, 04
Data CollectionEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 03

Vietnam, 2017, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2-hour final examination(Broadly equivalent to 1500 words)50 01, 02, 03, 04
SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 05
Research proposal (team based. 2-3 students per team/1,000-words per student)10 01, 02, 04
Research Project (team-based, 2-3 students per team/1,500 words per student)20 01, 02, 03, 04
Data CollectionEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 03