mkt3adv advertising and sales promotion
ADVERTISING AND SALES PROMOTION
MKT3ADV
2017
Credit points: 15
Subject outline
In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorTanvir Ahmed
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Advertising principles and practice | Prescribed | Wells, Et al. | 2ND AUSTRALASIAN EDN. PEARSON, 2011 |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages through participation in tutorials and lectures
- Activities:
- Seminar/workshop
02. Select appropriate media for implementing an integrated marketing communications campaign
- Activities:
- Seminar/workshop and campaign group assignment
03. Present an integrated marketing communications campaign in a professional manner
- Activities:
- Presentation of campaign to class
04. Recognise the creative issues that need to be considered in an advertising campaign
- Activities:
- Seminar/workshop and campaign group assignment
05. Develop an annual advertising campaign
- Activities:
- Seminar/workshop and sales promotion campaign group assignment
Subject options
Select to view your study options…
Albury-Wodonga, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
Integrated Marketing Communications Campaign (Group Assignment) | 1,000-words per student | 35 | 02, 03, 04, 05 |
one 2-hour final examination | 35 | 01, 02, 04, 05 | |
class contribution | The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. | 5 | 01, 02, 04, 05 |
group presentation (15 minutes for the group) | group presentation on written assignment | 15 | 03 |
Bendigo, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
Integrated Marketing Communications Campaign (Group Assignment) | 1,000-words per student | 35 | 02, 03, 04, 05 |
one 2-hour final examination | 35 | 01, 02, 04, 05 | |
class contribution | The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. | 5 | 01, 02, 04, 05 |
group presentation (15 minutes for the group) | group presentation on written assignment | 15 | 03 |
Melbourne, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
Integrated Marketing Communications Campaign (Group Assignment) | 1,000-words per student | 35 | 02, 03, 04, 05 |
one 2-hour final examination | 35 | 01, 02, 04, 05 | |
class contribution | The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. | 5 | 01, 02, 04, 05 |
group presentation (15 minutes for the group) | group presentation on written assignment | 15 | 03 |
Shepparton, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
Integrated Marketing Communications Campaign (Group Assignment) | 1,000-words per student | 35 | 02, 03, 04, 05 |
one 2-hour final examination | 35 | 01, 02, 04, 05 | |
class contribution | The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. | 5 | 01, 02, 04, 05 |
group presentation (15 minutes for the group) | group presentation on written assignment | 15 | 03 |
Sydney, 2017, Study Period 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
Integrated Marketing Communications Campaign (Group Assignment) | 1,000-words per student | 35 | 02, 03, 04, 05 |
one 2-hour final examination | 35 | 01, 02, 04, 05 | |
class contribution | The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. | 5 | 01, 02, 04, 05 |
group presentation (15 minutes for the group) | group presentation on written assignment | 15 | 03 |
Sydney, 2017, Study Period 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
SeminarWeek: 31 - 42
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
Integrated Marketing Communications Campaign (Group Assignment) | 1,000-words per student | 35 | 02, 03, 04, 05 |
one 2-hour final examination | 35 | 01, 02, 04, 05 | |
class contribution | The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. | 5 | 01, 02, 04, 05 |
group presentation (15 minutes for the group) | group presentation on written assignment | 15 | 03 |
Vietnam, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
Integrated Marketing Communications Campaign (Group Assignment) | 1,000-words per student | 35 | 02, 03, 04, 05 |
one 2-hour final examination | 35 | 01, 02, 04, 05 | |
class contribution | The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. | 5 | 01, 02, 04, 05 |
group presentation (15 minutes for the group) | group presentation on written assignment | 15 | 03 |