ADVERTISING AND SALES PROMOTION

MKT3ADV

2017

Credit points: 15

Subject outline

In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.

School: La Trobe Business School

Credit points: 15

Subject Co-ordinator: Tanvir Ahmed

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Advertising principles and practice	Prescribed	Wells, Et al.	2ND AUSTRALASIAN EDN. PEARSON, 2011

Graduate capabilities & intended learning outcomes

01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages through participation in tutorials and lectures

Activities:: Seminar/workshop

02. Select appropriate media for implementing an integrated marketing communications campaign

Activities:: Seminar/workshop and campaign group assignment

03. Present an integrated marketing communications campaign in a professional manner

Activities:: Presentation of campaign to class

04. Recognise the creative issues that need to be considered in an advertising campaign

Activities:: Seminar/workshop and campaign group assignment

05. Develop an annual advertising campaign

Activities:: Seminar/workshop and sales promotion campaign group assignment

Albury-Wodonga, 2017, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Roman Peretiatko

Class requirements

SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
1-hour multiple choice test		10	01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)	1,000-words per student	35	02, 03, 04, 05
one 2-hour final examination		35	01, 02, 04, 05
class contribution	The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted.	5	01, 02, 04, 05
group presentation (15 minutes for the group)	group presentation on written assignment	15	03

Bendigo, 2017, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Elaine Plant

Class requirements

SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
1-hour multiple choice test		10	01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)	1,000-words per student	35	02, 03, 04, 05
one 2-hour final examination		35	01, 02, 04, 05
class contribution	The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted.	5	01, 02, 04, 05
group presentation (15 minutes for the group)	group presentation on written assignment	15	03

Melbourne, 2017, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Roman Peretiatko

Class requirements

SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
1-hour multiple choice test		10	01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)	1,000-words per student	35	02, 03, 04, 05
one 2-hour final examination		35	01, 02, 04, 05
class contribution	The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted.	5	01, 02, 04, 05
group presentation (15 minutes for the group)	group presentation on written assignment	15	03

Shepparton, 2017, Semester 1, Blended

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Roman Peretiatko

Class requirements

SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
1-hour multiple choice test		10	01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)	1,000-words per student	35	02, 03, 04, 05
one 2-hour final examination		35	01, 02, 04, 05
class contribution	The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted.	5	01, 02, 04, 05
group presentation (15 minutes for the group)	group presentation on written assignment	15	03

Sydney, 2017, Study Period 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Roman Peretiatko

Class requirements

SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
1-hour multiple choice test		10	01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)	1,000-words per student	35	02, 03, 04, 05
one 2-hour final examination		35	01, 02, 04, 05
class contribution	The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted.	5	01, 02, 04, 05
group presentation (15 minutes for the group)	group presentation on written assignment	15	03

Sydney, 2017, Study Period 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Roman Peretiatko

Class requirements

SeminarWeek: 31 - 42
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
1-hour multiple choice test		10	01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)	1,000-words per student	35	02, 03, 04, 05
one 2-hour final examination		35	01, 02, 04, 05
class contribution	The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted.	5	01, 02, 04, 05
group presentation (15 minutes for the group)	group presentation on written assignment	15	03

Vietnam, 2017, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Roman Peretiatko

Class requirements

SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
1-hour multiple choice test		10	01, 02, 04, 05
Integrated Marketing Communications Campaign (Group Assignment)	1,000-words per student	35	02, 03, 04, 05
one 2-hour final examination		35	01, 02, 04, 05
class contribution	The class participation will be based on participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted.	5	01, 02, 04, 05
group presentation (15 minutes for the group)	group presentation on written assignment	15	03