mkt1mdp mkt defined planned
MARKETING: DEFINED, PLANNED AND DELIVERED
MKT1MDP
2017
Credit points: 15
Subject outline
Marketing: Defined, Planned and Delivered is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. It is designed to give you a broad understanding of the formal discipline of marketing and of the key marketing activities in business. Topics cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. As a pre-requisite to further study in marketing, this subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorElaine Plant
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjects THS1LTM, MKT1FMK, MKT2MPP
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Principles, Asia Pacific Edition | Prescribed | Pride, William M., et al. 2014 ISBN 9780170254793 | 2ND ASIA PACIFIC ED, CENGAGE LEARNING, SOUTH MELBOURNE. |
Graduate capabilities & intended learning outcomes
01. Apply the philosophy of marketing to basic business decisions in individual and group settings
- Activities:
- Individual and group reports Examination
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Demonstrate (individually and in groups) how the business environment impacts on the application of key marketing theories
- Activities:
- Individual and group reports Examination
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Apply key marketing principles to a given market situation in individual and group settings
- Activities:
- Individual and group reports Examination
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Demonstrate the integration of basic marketing theories and make realistic recommendations in a given market situation
- Activities:
- Individual and group reports Examination
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Present an argument (orally or in writing) that is suitable for a set marketing audience supported by research, marketing theory and thorough referencing
- Activities:
- Individual and group reports Oral presentations Examination
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
Subject options
Select to view your study options…
Albury-Wodonga, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Bendigo, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
China, 2017, Week 08-23, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 08 - 23
One 2.0 hours lecture per week on weekdays during the day from week 08 to week 23 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
China, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
China, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Melbourne, 2017, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Melbourne, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Shepparton, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Sydney, 2017, Study Period 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Sydney, 2017, Study Period 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 31 - 42
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Sydney, 2017, Study Period 3, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
Lecture
One 2.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Vietnam, 2017, Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |
Vietnam, 2017, Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | This assessment will report on the Graduate Capability of Discipline specific knowledge and skills. | 50 | 01, 02, 03, 04, 05 |
| one group assignment | equivalent to 1,000-words per student | 20 | 02, 05 |
| one individual assignment/test (continuous assessment) | equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills. | 20 | 03 |
| one team oral presentation | equivalent to 5 minutes per student | 10 | 05 |