MARKETING: DEFINED, PLANNED AND DELIVERED

MKT1MDP

2017

Credit points: 15

Subject outline

Marketing: Defined, Planned and Delivered is an introductory subject  to marketing principles and practice as applied to mainly fast-moving consumer goods. It is designed to give you a broad understanding of the formal discipline of marketing and of the key marketing activities in business. Topics cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. As a pre-requisite to further study in marketing, this subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElaine Plant

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjects THS1LTM, MKT1FMK, MKT2MPP

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Principles, Asia Pacific EditionPrescribedPride, William M., et al. 2014 ISBN 97801702547932ND ASIA PACIFIC ED, CENGAGE LEARNING, SOUTH MELBOURNE.

Graduate capabilities & intended learning outcomes

01. Apply the philosophy of marketing to basic business decisions in individual and group settings

Activities:
Individual and group reports Examination
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Demonstrate (individually and in groups) how the business environment impacts on the application of key marketing theories

Activities:
Individual and group reports Examination
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Apply key marketing principles to a given market situation in individual and group settings

Activities:
Individual and group reports Examination
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

04. Demonstrate the integration of basic marketing theories and make realistic recommendations in a given market situation

Activities:
Individual and group reports Examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Present an argument (orally or in writing) that is suitable for a set marketing audience supported by research, marketing theory and thorough referencing

Activities:
Individual and group reports Oral presentations Examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Bendigo, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

China, 2017, Week 08-23, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 08 - 23
One 2.0 hours lecture per week on weekdays during the day from week 08 to week 23 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

China, 2017, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

China, 2017, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Melbourne, 2017, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Melbourne, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Shepparton, 2017, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Sydney, 2017, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Sydney, 2017, Study Period 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 31 - 42
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Sydney, 2017, Study Period 3, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture
One 2.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Vietnam, 2017, Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05

Vietnam, 2017, Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capability of Discipline specific knowledge and skills.50 01, 02, 03, 04, 05
one group assignmentequivalent to 1,000-words per student20 02, 05
one individual assignment/test (continuous assessment)equivalent to a 1,500-word assignment. Used to assess the Graduate Capability of Discipline-Specific Knowledge and Skills.20 03
one team oral presentationequivalent to 5 minutes per student10 05