VISUAL ANALYTICS

BUS5VA

2017

Credit points: 15

Subject outline

As data becomes ever more complex to analyse, the need for tools to help integrate the user's knowledge andi nference capability into the analytical process becomes important. In analytics, this is generally referred to as visualisation, which this unit will cover in detail from various perspectives, e.g., temporal, spatial,spatial-temporal, multi-variate, text/documents, graphs and networks, and more.These perspectives will be covered with various business applications in mind including, statistical and summary reporting, trends spotting and projections, process capture, real-time reporting, etc. These applications will be discussed with reference to various visual analytics frameworks and theories as well as case examples.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorKok-Leong Ong

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites BUS5PB; or student enrolled in SMDS or HMSA or HGSA

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsVisual InsightsRecommendedBorner and Polley, 2014MIT Press
ReadingsNow You See It: Simple Visualisation Techniques for Quantitative AnalysisRecommendedFew, 2009Analytics Press
ReadingsTableau Your Data!: Fast and Easy Visual Analysis with Tableau SoftwareRecommendedMurray, 2013Wiley
ReadingsThe Visual Organization: Data Visualization, Big Data, and the Quest for Better DecisionsRecommendedSimon, 2014Wiley

Graduate capabilities & intended learning outcomes

01. Appreciate the importance of visualisation as a means to address information overload for managers and consumers of analytics

Activities:
Lectures and workshops
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Apply the visualisation framework in a variety of business problems

Activities:
Lectures, workshops and assignments
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Apply the appropriate visualisation technique for a variety of business problems

Activities:
Lectures, workshops and assignments
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Use the appropriate tools to visualise the data and analytical results for each given user requirement

Activities:
Lectures, workshops and assignments
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Articulate the various visualisation decisions across the entire solution process for a given problem

Activities:
Lectures, workshops and assignments
Related graduate capabilities and elements:
Literacies and Communication Skills (Speaking)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

City Campus, 2017, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment size70

Enrolment information Limits of learning space Order of application

Subject Instance Co-ordinatorKok-Leong Ong

Class requirements

Lecture/Workshop Week: 31 - 43
One 3.0 hours lecture/workshop per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Report, recent developments in visualisation techniques20 01
Assignment, quantitative and descriptive visualisation design40 02, 03, 04, 05
Assignment, advanced visualisation design40 02, 03, 04, 05