PRINCIPLES OF BUSINESS ANALYTICS

BUS5PB

2017

Credit points: 15

Subject outline

This unit introduces students to the broad field of business analytics with a strong focus on practical outcomes that are directly applicable to a business environment. It will deliver a comprehensive understanding of current theories, frameworks, applications and technologies that support the modern data-driven decision-making process. Students will gain hands-on experience in IBM Cognos and Microsoft Power BI as they will use these software packages to design and develop analytics solutions for diverse business problems. The managerial role in planning and implementing business analytics initiatives, methods to capture and measure the business value of analytics and the emerging role of analytics in business performance management (BPM) are also explored in this unit. Upon completion of this unit, students will be able to identify business problems that can be transformed using analytics solutions, understand major issues in implementation, describe the tools from frameworks to techniques, determine business value of analytics outcomes and also appreciate its role in BPM.

School: La Trobe Business School

Credit points: 15

Subject Co-ordinator: Daswin De Silva

Available to Study Abroad Students: No

Subject year level: Year Level 5 - Masters

Exchange Students: No

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: BUS5BIM or BUS5SMM or BUS5IAF; OR enrolled in Course SMCYB

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Data Science for Business: What you need to know about data mining and data analytic thinking	Recommended	Provost and Fawcett	O'Reilly Media
Readings	Business Intelligence and Analytics: Systems for Decision Support	Recommended	Sharda, Delen and Turban	Prentice Hall
Readings	The Value of Business Analytics: Identifying the Path to Profitability	Recommended	Stubbs	Wiley

Graduate capabilities & intended learning outcomes

01. Identify the purpose of analytics within a business environment, and describe the importance, technologies and implementation issues of business analytics.

Activities:: Lectures and Workshops
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

02. Understand the function of key elements of a typical analytics solution; the architecture, data management, data analytics, reports and dashboards, as well as the role of management and end-users.

Activities:: Lectures, Workshops and Assignments
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

03. Recognise the requirements, methodologies and technologies for analytics-based business performance management.

Activities:: Lectures and Workshops
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

City Campus, 2017, Semester 1, Night

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Kok-Leong Ong

Class requirements

Lecture/WorkshopWeek: 10 - 22
One 3.0 hours lecture/workshop per week at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	%	ILO*
Report, Business analytics in the industry	30	01
Assignment, Reporting and dashboarding using Cognos and Power BI	40	01, 02
Case study, analytics in BPM	30	03

City Campus, 2017, Semester 2, Night