DESIGN STUDIES 3
VPA2DS3
2016
Credit points: 30
Subject outline
Design Studies 3 extends the exploration into a variety of design industry practices in advertising, publishing, editorial and information design on a range of platforms. Projects support a growing understanding of design industry sectors and project outcomes are developed to an industry presentation visual standard. Attention is paid to typographic design, copy and text, creation and application of visual imagery, photographic, illustrative and contemporary marketing concepts. Subject matter is explored through formal briefings and theoretical discussions, and further developed by critique of project outcomes with industry, client, peer/ colleague, and lecturer focus.
School: School of Humanities & Social Sciences
Credit points: 30
Subject Co-ordinator: Paul Morris
Available to Study Abroad Students: Yes
Subject year level: Year Level 2 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: VPA1DS2
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)
Graduate capabilities & intended learning outcomes
01. Develop discipline proficiencies for designing for a challenging print format where scale and view are changeable.
- Activities:
- Workshop with pre-supplied materials. Self study exercise.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Develop persuasive skills around message making for the design industry.
- Activities:
- Debates and role plays. Discussion forum.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups)
03. Apply effective work approaches to design and complete a complex industry design task with an external brief
- Activities:
- Self study exercise. Peer review, shared files/drawings. Guest lecture.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Demonstrate developing professional skills in typographic design
- Activities:
- Peer review. Workshop.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Apply effective written documentation detailing the design benefit to a client
- Activities:
- Discussion in class.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Bendigo, 2016, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Paul Morris
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Marketing Design: Brochure design (1500 word equ) | verbal and written | 20 | 01, 04, 05 |
| Visual Communication: Culture Jamming, product & editorial (3000 word equ) | verbal and written | 40 | 02, 04, 05 |
| Package Design: Industry competition brief (3000 word equ) | verbal and written | 40 | 01, 02, 03, 04, 05 |
Mildura, 2016, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Paul Morris
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Marketing Design: Brochure design (1500 word equ) | verbal and written | 20 | 01, 04, 05 |
| Visual Communication: Culture Jamming, product & editorial (3000 word equ) | verbal and written | 40 | 02, 04, 05 |
| Package Design: Industry competition brief (3000 word equ) | verbal and written | 40 | 01, 02, 03, 04, 05 |