vpa1ds2 design studies 2
DESIGN STUDIES 2
VPA1DS2
2016
Credit points: 15
Subject outline
The relationships between design and industry are explored in Design Studies 2.Sstudents investigate design practices in advertising, publishing, editorial and information design. Design projects are developed from industry-based briefs that introduce students to critical and experimental approaches to design thinking. By exploring different approaches to composition, spatial layout, scale, placement, structure, colour, texture, form and image, students build a foundation for critical design thinking and reflective evaluation to creative work in the field. Working in design teams and critical feedback is applied to projects to develop collaborative design practices.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorPaul Morris
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Adobe Photoshop CS3 (electronic resource), | Recommended | Ferguson, D. 2007 | VIRTUAL TRAINING |
Graduate capabilities & intended learning outcomes
01. Develop approaches to effectively take a concept or design through several variations in form and communication
- Activities:
- Demonstration. Students share ideas actively, negotiating and altering drawn concept roughs in peer groups.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups)
02. Develop proficiency in the basic concepts and processes of branding and iconic image making, both technically and conceptually
- Activities:
- Workshop on altering an image for memorable effect and impact. Lecture
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Analyse peer feedback in an appropriate manner that results in an consolidated project outcome
- Activities:
- Class discussion and on-line discussion forum
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups)
04. Develop capacities for team work and collaborative environments that are common in the design industry.
- Activities:
- Lecture around different modes of industry collaboration and how these can be emulated
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Examine specific industry processes, platforms and contexts to develop strategic approaches to design.
- Activities:
- Self study exercise, teamwork, student led investigation
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Bendigo, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Morris
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Political message, making design in several related forms (1200 word equivalent) | 30 | 01, 04 | |
| Limited colour Logo design and brand elements. On-line and print (1500 word equivalent) | 40 | 02 | |
| Handling small scale image and text design tasks: Web and print (1200 word equivalent) | 30 | 03, 05 |
Mildura, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Morris
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Political message, making design in several related forms (1200 word equivalent) | 30 | 01, 04 | |
| Limited colour Logo design and brand elements. On-line and print (1500 word equivalent) | 40 | 02 | |
| Handling small scale image and text design tasks: Web and print (1200 word equivalent) | 30 | 03, 05 |