DESIGN STUDIES 1

VPA1DS1

2016

Credit points: 15

Subject outline

Design Studies 1 is an introduction of visual concepts through theoretical considerations and the application of design elements. Conceptual development is applied to design as links between visual image, text and ideas are constructed through applied projects. Design projects are developed from industry-based briefs that introduce students to critical and experimental approaches to design thinking. By exploring different approaches to composition, spatial layout, scale, placement, structure, colour, texture, form and image, students build a foundation for critical design thinking and reflective evaluation to creative work in the field.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorPaul Morris

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsGraphic design basics,RecommendedArntson, A. 2007THOMSON
ReadingsThe art of color: the subjective experience and objective rationale of colour,RecommendedItten, J. , 1961REINHOLD PUB. CORP.
ReadingsThe graphic designer's guide to effective visual communication,RecommendedKnight, C. and Glaser, J., 2005ROTOVISION

Graduate capabilities & intended learning outcomes

01. Understand, apply and adopt appropriate design methods for effective visual communication

Activities:
Class discussion. Demonstration. Workshop- of ideas and images. Peer review in class and on-line.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Demonstrate proficient and confident use of design focused image and text combinations

Activities:
In class role-play through presentation of rough concepts for peer approval. Class discussion.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups)

03. Present project material in a manner appropriate to the expectations of the design profession and external bodies/clients

Activities:
Technical lecture as demonstration of project requirements. Guest lecture from industry body. Self study exercises.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Design Basics: Elements and principles (1200 word equivalent)verbal and written30 01, 02
Design basics: Typographic form (1200 word equivalent)verbal and written30 01, 02
Design application: Packaging Design (1500 word equivalent)written40 01, 02, 03

Mildura, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Design Basics: Elements and principles (1200 word equivalent)verbal and written30 01, 02
Design basics: Typographic form (1200 word equivalent)verbal and written30 01, 02
Design application: Packaging Design (1500 word equivalent)written40 01, 02, 03