ths3sce evt proj
EVENT PROJECT
THS3SCE
2016
Credit points: 15
Subject outline
In this advanced subject students will build on the knowledge they have gained from their previous studies in their degree. The subject provides an understanding of the role and process of developing a strategic plan for staging community events. It explores the importance of a triple bottom line approach and the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and event design process. Students will apply the previous knowledge they have acquired to develop their strategic plan and will also produce a media release to promote their event. Students who have previously completed the prerequisite subject THS3EOP Event Project will have the option of developing and running a real event to raise funds for a charitable organisation.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorElspeth Frew
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites THS3EOP
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing).
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Festival and Special Event Management (5th Edition) | Prescribed | Allen, J., O'Toole, W., Harris, R., and McDonnell, I. (2011) | Wiley, Australia |
Graduate capabilities & intended learning outcomes
01. Discuss, analyse and comprehend the role of developing a strategic plan for staging community events
- Activities:
- Media Release, On-line Exercises
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Orally demonstrate the process of developing a strategic plan for staging community events
- Activities:
- Group Presentation
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
03. Analyse, in written form, the importance of the triple bottom line approach and its application to developing a strategic plan for staging a community event
- Activities:
- Group Strategic Plan
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
04. Discuss, in written form, the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and design of community events
- Activities:
- Group Strategic Plan
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Orally demonstrate ethical awareness as it applies to the planning, design and staging of a community event
- Activities:
- Group Presentation
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Bendigo, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Willard
Class requirements
SeminarWeek: 31 - 43
Eleven 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Problem Based LearningWeek: 31 - 43
Twelve 1.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via online.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
One 1,000-word Media Release | 20 | 01, 04 | |
One 20-min Group In-class Oral Presentation | Groups consist of 3-4 students | 20 | 02, 04 |
One 8,000-word Group Strategic Plan | Groups consist of 3-4 students | 40 | 01, 03, 04, 05 |
Weekly On-Line Exercises | 20 | 01, 04, 05 |
Melbourne, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElspeth Frew
Class requirements
LectureWeek: 31 - 43
Twelve 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.
SeminarWeek: 31 - 43
Eleven 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
One 1,000-word Media Release | 20 | 01, 04 | |
One 20-min Group In-class Oral Presentation | Groups consist of 3-4 students | 20 | 02, 04 |
One 8,000-word Group Strategic Plan | Groups consist of 3-4 students | 40 | 01, 03, 04, 05 |
Weekly On-Line Exercises | 20 | 01, 04, 05 |