EVENT PROJECT

THS3SCE

2016

Credit points: 15

Subject outline

In this advanced subject students will build on the knowledge they have gained from their previous studies in their degree. The subject provides an understanding of the role and process of developing a strategic plan for staging community events. It explores the importance of a triple bottom line approach and the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and event design process. Students will apply the previous knowledge they have acquired to develop their strategic plan and will also produce a media release to promote their event. Students who have previously completed the prerequisite subject THS3EOP Event Project will have the option of developing and running a real event to raise funds for a charitable organisation.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElspeth Frew

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites THS3EOP

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing).

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsFestival and Special Event Management (5th Edition)PrescribedAllen, J., O'Toole, W., Harris, R., and McDonnell, I. (2011)Wiley, Australia

Graduate capabilities & intended learning outcomes

01. Discuss, analyse and comprehend the role of developing a strategic plan for staging community events

Activities:
Media Release, On-line Exercises
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Orally demonstrate the process of developing a strategic plan for staging community events

Activities:
Group Presentation
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Analyse, in written form, the importance of the triple bottom line approach and its application to developing a strategic plan for staging a community event

Activities:
Group Strategic Plan
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

04. Discuss, in written form, the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and design of community events

Activities:
Group Strategic Plan
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Orally demonstrate ethical awareness as it applies to the planning, design and staging of a community event

Activities:
Group Presentation
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

Bendigo, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Willard

Class requirements

Seminar Week: 31 - 43
Eleven 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Problem Based Learning Week: 31 - 43
Twelve 1.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via online.

Assessments

Assessment elementComments% ILO*
One 1,000-word Media Release20 01, 04
One 20-min Group In-class Oral PresentationGroups consist of 3-4 students20 02, 04
One 8,000-word Group Strategic Plan Groups consist of 3-4 students40 01, 03, 04, 05
Weekly On-Line Exercises20 01, 04, 05

Melbourne, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Lecture Week: 31 - 43
Twelve 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.

Seminar Week: 31 - 43
Eleven 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 1,000-word Media Release20 01, 04
One 20-min Group In-class Oral PresentationGroups consist of 3-4 students20 02, 04
One 8,000-word Group Strategic Plan Groups consist of 3-4 students40 01, 03, 04, 05
Weekly On-Line Exercises20 01, 04, 05