THE EVENT EXPERIENCE

THS1FEM

2016

Credit points: 15

Subject outline

This subject aims to provide an introduction to the event experience. It will introduce both strategic and operational perspectives. Topics include: introduction to events; strategic management; meanings (inclusive of commemorative events); tourism and events; logistics; project management; HRM and volunteers; community events; business events, and developing sustainable events.

School: La Trobe Business School

Credit points: 15

Subject Co-ordinator: Paul Willard

Available to Study Abroad Students: Yes

Subject year level: Year Level 1 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Strategic Management of Festivals and Events.	Prescribed	Frost, W. and Laing, L. (2012)	CENGAGE

Graduate capabilities & intended learning outcomes

01. Demonstrate an understanding of events, in particular mega, hallmark, commemorative, community and business events, and their role in society through discussion questions, tutorial participation, and written assessments.

Activities:: Tutorial Participation & In-class Discussion Questions, Final Exam.
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking); Literacies and Communication Skills(Writing,Speaking); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through discussion questions, tutorial participation, and written assessments.

Activities:: Tutorial Participation & In-class Discussion Questions, Minor Essay, Final Exam.
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking); Literacies and Communication Skills(Writing,Speaking); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

03. Demonstrate an understanding of employing effective event strategies, particularly in terms of project management, logistics, human resources and sustainability through discussion questions, tutorial participation, and written assessments.

Activities:: Tutorial Participation & In-class Discussion Questions, Major Essay, Final Exam.
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking); Literacies and Communication Skills(Writing,Speaking); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

04. Demonstrate an ability to research, critically evaluate and communicate effectively through discussion questions, tutorial participation, and written assessments.

Activities:: Tutorial Participation & In-class Discussion Questions, Minor and Major Essays, Final Exam.
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking); Literacies and Communication Skills(Writing,Speaking); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Personal and Professional Skills(Teamwork including leadership and working in groups,Autonomy and independence,Ethical behaviour); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

Bendigo, 2016, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Paul Willard

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment element	%	ILO*
one 1,200-word major essay	30	03, 04
one 2-hour final examination	50	01, 02, 03, 04
Tutorial participation & In-class discussion questions	10	01, 02, 03, 04
one 500-word minor essay	10	02, 04

Melbourne, 2016, Semester 2, Day