Credit points: 30

Subject outline

This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication.


Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 1 in the city campus and in block mode in Sem 2 off-shore.

Graduate capabilities & intended learning outcomes

01. Develop a command of professional written communication

Preparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)
Writing (Writing)

02. Understand use and application of style guides and their impact on professional writing

Research a range of media writing styles and develop writing styles appropriately.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)

03. Learn and apply the principles of managing an organisation's annual reporting

Research and write the copy for an organisation's annual report.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Writing (Writing)

Subject options

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Start date between: and    Key dates

City Campus, 2016, Semester 1, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 10 - 22
Six 6.5 hours seminar per study period on any day including weekend during the day from week 10 to week 22 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm. To be taught with STC5WRI (Weeks 1, 5 and 9 of semester) Fri March 4, April 8, May 6 # 2.30 to 9 pm Sat March 5, April 9, May 7 - 9.30 to 3.30 pm "


Assessment elementComments% ILO*
Research and write annual report copy (3,600 words equivalent)40 01, 02, 03
Style guide assessment and response (900 words equivalent)10 01, 02
Writing portfolio (4500 words equivalent)50 01, 02