STRATEGIC COMMUNICATION STRATEGY
STC5STA
Not currently offered
Credit points: 30
Subject outline
This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.
School: School of Humanities & Social Sciences
Credit points: 30
Subject Co-ordinator: Kevin Brianton
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Must be enrolled in Master of Strategic Communication, Graduate Certification in Strategic Communication or Graduate Diploma in Strategic Communication.
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in Sem 1 in the city campus and in block mode in Sem 2 off-shore.
Graduate capabilities & intended learning outcomes
01. Develop an understanding of the links between communication strategy and organisational strategic planning
- Activities:
- Research and writing of strategic communication plans
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
02. Understanding stakeholders
- Activities:
- Stakeholder mapping exercises
- Related graduate capabilities and elements:
- Writing(Writing)
03. Campaign planning
- Activities:
- Writing and evaluating campaigns
- Related graduate capabilities and elements:
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)