STRATEGIC COMMUNICATION WRITING

STC5IRW

2016

Credit points: 15

Subject outline

This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations).

Co-requisitesN/A

Incompatible subjects STC5WRI

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 1 in the city campus and in block mode in Sem 2 off-shore.

Graduate capabilities & intended learning outcomes

01. Develop a command of professional written communication

Activities:
Preparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)
Writing (Writing)

02. Demonstrate an advanced application of style guides to various professional writing contexts.

Activities:
Research a range of media writing styles and develop writing styles appropriately.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)

03. Apply highly developed principles of manageing an organisation's annual reporting

Activities:
Research and write the copy for an organisation's annual report.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Writing (Writing)

Subject options

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Start date between: and    Key dates

City, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorLisa Tam

Class requirements

Seminar Week: 10 - 10
One 7.0 hours seminar per study period on saturday during the day from week 10 to week 10 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 10 - 10
One 6.5 hours seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 12 - 12
One 7.0 hours seminar per study period on saturday during the day from week 12 to week 12 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 12 - 12
One 6.5 hours seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 17 - 17
One 7.0 hours seminar per study period on saturday during the day from week 17 to week 17 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 17 - 17
One 6.5 hours seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Assessments

Assessment elementComments% ILO*
Research and write annual report copy (1,600 words equivalent)40 01, 02, 03
Style guide assessment and response (500 words equivalent)10 01, 02
Writing portfolio (3500 words equivalent)50 01, 02