MEDIA INDUSTRIES

MST3MIN

2016

Credit points: 15

Subject outline

Media Industries explores how digital technologies are impacting on the media industries -analysing the implications for media and cultural policy and the regulatory framework, and how media institutions and practitioners are adapting to the various challenges arising from digital convergence.

School: School of Humanities & Social Sciences

Credit points: 15

Subject Co-ordinator: Kevin Brianton

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: 30 credit points of 2nd year subjects from either Strategic Communication, Media Studies, Journalism or Media:Screen + Sound or coordinator's approval.

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: This subject is a third year compulsory subject in the ABMS, ABSC, ABSCB and Bachelor of Science (Application in Society) and is an elective subject in ABCA. This subject is also a compulsory subject in the Bachelor of Arts major in Strategic Communication (Bundoora & Bendigo campuses).

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Communication and New Media	Prescribed	Hirst M & Harrison J 2007	SOUTH MELBOURNE, VICTORIA, OXFORD U PRES
Readings	Internet politics: States, citizens and new communication technologies	Prescribed	Chadwick A 2006	NEW YORK, OXFORD U PRES
Readings	Media consumption and public engagement: Beyond the presumption of attention	Prescribed	Couldry N, Livingstone S M, Markham T 2007	NEW YORK: PALGRAVE MACMILLAN
Readings	Media/society: industries, image and audiences	Prescribed	Croteau D & Hoynes W 2003	3RD ED, THOUSAND OAKS, CALIF, LONDON, PINE FORGE
Readings	New Media worlds: Challenges for convergence	Prescribed	Dwyer T & Nightingale V 2007	SOUTH MELBOURNE, VICTORIA, OXFORD U PRESS
Readings	The Media & Communications in Australia	Prescribed	Cunningham S & Turner G 2006	2ND ED CROWS NEST, NSW
Readings	The political economy of media: Enduring issues emerging dilemmas	Prescribed	McChesney R W 2008	NEW YORK: MONTHLY REVIEW PRESS

Graduate capabilities & intended learning outcomes

01. Ability to express ideas in a public forum

Activities:: Through debating a media issue in class

02. Ability to work as a team member

Activities:: Through collaborative development of a media issue for debate and through class group discussion.

03. Critique competing academic theories

Activities:: Researching and writing the final essay and preparing and debating a new media issue in class

04. Demonstrate critical understanding of media studies theory

Activities:: Weekly reading for tutorial question/topic discussions

05. Develop practical skills in critical academic writing.

Activities:: Writing the final research essay and weekly question sheets

06. Time management skills

Activities:: Through punctual class attendance and meeting assignment deadlines

Bendigo, 2016, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Kevin Brianton

Class requirements

TutorialWeek: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.

LectureWeek: 10 - 22
One 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	%	ILO*
10 weekly worksheets (1000 words equivalency)	25	03, 04, 06
Participation in class debate (1,000 words equivalency)	25	01, 02, 03, 06
Research essay (2000 words equivalency)	50	02, 03, 04, 05, 06

Melbourne, 2016, Semester 1, Day