ADVERTISING AND SALES PROMOTION
MKT3ADV
2016
Credit points: 15
Subject outline
In this subject, students are exposed to the role of advertising in a free economy and how it affects the media of mass communications. Students learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, students will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Roman Peretiatko
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Advertising principles and practice | Prescribed | Wells, Et al. | 2ND AUSTRALASIAN EDN. PEARSON, 2011 |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages through participation in tutorials and lectures
- Activities:
- Lectures, tutorials
02. Select appropriate media for implementing a sales promotion campaign
- Activities:
- Lectures, tutorials and sales promotion campaign group assignment
03. Present a sales promotion campaign in a professional manner
- Activities:
- Presentation of sales promotion campaign to class
04. Recognise the creative issues that need to be considered in an advertising campaign
- Activities:
- Lectures, tutorials and sales promotion campaign group assignment
05. Develop an advertising campaign for a short term sales promotion action
- Activities:
- Lectures, tutorials and sales promotion campaign group assignment
Bendigo, 2016, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Elaine Plant
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
| Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation) | 1,000-words per student | 40 | 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 04, 05 |
Melbourne, 2016, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Roman Peretiatko
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
| Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation) | 1,000-words per student | 40 | 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 04, 05 |
Sydney, 2016, Study Period 3, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Roman Peretiatko
Class requirements
Lecture
One 2.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
Tutorial
One 1.0 hours tutorial per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
| Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation) | 1,000-words per student | 40 | 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 04, 05 |
Vietnam, 2016, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Roman Peretiatko
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
| Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation) | 1,000-words per student | 40 | 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 04, 05 |