CONSUMER BEHAVIOUR

MKT2CBE

2016

Credit points: 15

Subject outline

This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. Students will evaluate the contribution of psychological and social knowledge to both consumer and organisational marketing. This subject has an emphasis on the development of practical analytical skills, and students will gain experience in the writing of effective positioning statements.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorStephen Singaraju

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects MKT3CBC

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Recall, restate, and apply basic consumer behaviour theory in written and forms

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Critically analyse product and marketing appeals in terms of the consumer behaviour issues through a structured written report

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Literacies and Communication Skills (Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Identify limitations and problems in product and marketing appeals, and make logical and justifiable proposals to address the existing limitations

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Differentiate between the personal, marketing, and managerial applications of consumer behaviour

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05

Bendigo, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
one 2,000 word group assignment030 01, 02, 03, 04, 05
one 3-hour final examination070 01, 02, 03, 04, 05

Melbourne, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05

Melbourne, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05

Mildura, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05

Shepparton, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05

Sydney, 2016, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05

Sydney, 2016, Study Period 3, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05

Vietnam, 2016, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05

Vietnam, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."

Assessments

Assessment elementComments% ILO*
One 1-hour mid-semester multiple choice test15 01, 02, 03, 04, 05
One 2,000-2,500-word group essayteams of two students35 01, 02, 03, 04, 05
One 2-hour final examination50 01, 02, 03, 04, 05