mkt2cbe consumer behaviour
CONSUMER BEHAVIOUR
MKT2CBE
2016
Credit points: 15
Subject outline
This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. Students will evaluate the contribution of psychological and social knowledge to both consumer and organisational marketing. This subject has an emphasis on the development of practical analytical skills, and students will gain experience in the writing of effective positioning statements.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorStephen Singaraju
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects MKT3CBC
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Recall, restate, and apply basic consumer behaviour theory in written and forms
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Critically analyse product and marketing appeals in terms of the consumer behaviour issues through a structured written report
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
04. Identify limitations and problems in product and marketing appeals, and make logical and justifiable proposals to address the existing limitations
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Differentiate between the personal, marketing, and managerial applications of consumer behaviour
- Activities:
- Lecture, tutorial and assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Albury-Wodonga, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Bendigo, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2,000 word group assignment | 030 | 01, 02, 03, 04, 05 | |
| one 3-hour final examination | 070 | 01, 02, 03, 04, 05 |
Melbourne, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Melbourne, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Mildura, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Shepparton, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Sydney, 2016, Study Period 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Sydney, 2016, Study Period 3, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Vietnam, 2016, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |
Vietnam, 2016, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via blended.
"This subject has been transformed into blended learning mode and therefore will only have workshops. No tutorials will need to be scheduled for the subject. The weekly workshops last for 2 hours."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 1-hour mid-semester multiple choice test | 15 | 01, 02, 03, 04, 05 | |
| One 2,000-2,500-word group essay | teams of two students | 35 | 01, 02, 03, 04, 05 |
| One 2-hour final examination | 50 | 01, 02, 03, 04, 05 |