SPORT MARKETING

MGT1SMK

2016

Credit points: 15

Subject outline

In this subject you will examine the marketing of sporting organisations (professional and amateur), sport codes, players/athletes and sports events. You will explore the special nature of the sport market, including developing an understanding the sport consumer. You will gain skills in the preparation of sport marketing plans, and the subject will enable you to develop an appreciation of marketing tools as they apply to the sport market.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorDavid Lowden

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsIntroduction to Sport Marketing (2nd Edition)PrescribedSmith, A. & Stewart, B. (2015)Routledge, London

Graduate capabilities & intended learning outcomes

01. Demonstrate an understanding of the role that marketing plays in the generation of revenue for sport organisations and events

Activities:
Online Quizzes
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)

02. Determine the appropriate marketing theory and apply a range of tools and creative strategies to effectively promote and market a professional sport organisation and/or event

Activities:
Sport Marketing Plan (Part I)
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)
Writing (Writing)

03. Plan and develop a marketing strategy and evaluate its effectiveness in the context of a sport organisation's strategic marketing objectives

Activities:
Sport Marketing Plan (Parts I/II)
Related graduate capabilities and elements:
Writing (Writing)
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorDavid Lowden

Class requirements

Tutorial Week: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2,000-word project20 02, 03
One 5,000-word group project40 02, 03
Three online quizzes40 01

Melbourne, 2016, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorDavid Lowden

Class requirements

Tutorial Week: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 2,000-word project20 02, 03
One 5,000-word group project40 02, 03
Three online quizzes40 01