SPORT MARKETING
MGT1SMK
2016
Credit points: 15
Subject outline
In this subject you will examine the marketing of sporting organisations (professional and amateur), sport codes, players/athletes and sports events. You will explore the special nature of the sport market, including developing an understanding the sport consumer. You will gain skills in the preparation of sport marketing plans, and the subject will enable you to develop an appreciation of marketing tools as they apply to the sport market.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: David Lowden
Available to Study Abroad Students: Yes
Subject year level: Year Level 1 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Introduction to Sport Marketing (2nd Edition) | Prescribed | Smith, A. & Stewart, B. (2015) | Routledge, London |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of the role that marketing plays in the generation of revenue for sport organisations and events
- Activities:
- Online Quizzes
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
02. Determine the appropriate marketing theory and apply a range of tools and creative strategies to effectively promote and market a professional sport organisation and/or event
- Activities:
- Sport Marketing Plan (Part I)
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
03. Plan and develop a marketing strategy and evaluate its effectiveness in the context of a sport organisation's strategic marketing objectives
- Activities:
- Sport Marketing Plan (Parts I/II)
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
Bendigo, 2016, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: David Lowden
Class requirements
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word project | 20 | 02, 03 | |
| One 5,000-word group project | 40 | 02, 03 | |
| Three online quizzes | 40 | 01 |
Melbourne, 2016, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: David Lowden
Class requirements
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word project | 20 | 02, 03 | |
| One 5,000-word group project | 40 | 02, 03 | |
| Three online quizzes | 40 | 01 |