BUSINESS RESEARCH METHODS
BUS5BRM
Not currently offered
Credit points: 15
Subject outline
This subject provides a critical engagement with business research methods, and considers both quantitative and qualitative approaches to research. It provides students with skills required to undertake empirical, archival, descriptive, and analytical research in business contexts. Report, thesis writing, and presentation skills are also considered.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Greg Jamieson
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Student must have 75% WAM before enrolling in this subject.
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Business Research Methods | Prescribed | Zikmund, W.G | THOMSON, OHIO (LATEST EDITION) |
| Readings | Research Design in Social Research | Prescribed | De Vaus, D (2002) | SAGE LONDON |
Graduate capabilities & intended learning outcomes
01. Demonstrate critical thinking skills that enhance research process
- Activities:
- Development of a research plan that will demonstrate critical thinking and problem solving skills
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
02. Demonstrate problem solving skills that enhance research process
- Activities:
- in-class problem solving assignments will demonstrate complexity of problem environments and a variety of problem solving approaches and methods
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
03. Describe and critically apply various research methodologies as they pertain to ethical scientific enquiry
- Activities:
- Develop appropriate topic analysis with detailed methodological content
- Related graduate capabilities and elements:
- Ethical Awareness(Ethical Awareness)
- Inquiry/ Research(Inquiry/ Research)
04. Present topic analysis verbally
- Activities:
- improve presentation skills for delivering research plans and methods and learn how to defend plans and methods against critical reviews
- Related graduate capabilities and elements:
- Speaking(Speaking)
05. Write a research-based topic analysis
- Activities:
- write a research topic analysis
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)