vpa3ds5 design studies 5
DESIGN STUDIES 5
VPA3DS5
2015
Credit points: 30
Subject outline
Studio based design practice encouraging individual students to investigate areas of diversity within the communication industry. The project material attempted in this subject is designed to challenge the student and develop the ability to visualise creative solutions to given design problems. Communication is simple â PROBLEM: a message is to be delivered [research, consultation] MEDIUM: a decision how the message will be delivered is made [creative] SOLUTION: the message is delivered and received [media] OUTCOME: the message was accepted, and understood [closure] Students learn how to - evaluate solutions to communication problems, rationalise intentions, discuss effectiveness outcomes. - communicate design intentions in appropriate and professional language -create professional design solutions and presentation material -develop individual approaches to design practice with particular attention to discipline sectors
SchoolSchool of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorNeil Fettling
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites VPA2DS4
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)
Graduate capabilities & intended learning outcomes
01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.
- Activities:
- Through written documentation of specific project outcomes and through essay component, Project 6. Some projects also require copy and text which is also assessed for effectiveness of communication.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
02. Conduct qualitative research into market segment, collect data, evaluate and present for review
- Activities:
- Indicated in project outcome documentation for specific projects and through praxis.
- Related graduate capabilities and elements:
03. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.
- Activities:
- Indicated in project outcome through praxis.
- Related graduate capabilities and elements:
04. Show evidence of investigation and evaluation of market opportunities. Evaluate professional examples.
- Activities:
- Indicated in project outcome documentation for specific projects and through praxis.
- Related graduate capabilities and elements:
05. Exhibit professional outcomes in contemporary design practice
- Activities:
- Indicated in project outcomes through praxis
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
06. To develop a creative and individual approach to design outcomes
- Activities:
- Indicated in project outcomes through praxis
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Bendigo, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNeil Fettling
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Conceptual package design and written rationale (3200 word equivalent) | 40 | 01, 02, 03, 04, 05, 06 | |
| Image and text. Multi-page layout and text design. Photo essay (800 word equivalent) | 10 | 02, 03, 05, 06 | |
| Image and text. Mutli-function image design. Theatre promotion (1600 word equivalent) | 20 | 01, 02, 03, 04, 05, 06 | |
| Product, packaging and promotion design: Wine packaging (1600 word equivalent) | 20 | 02, 03, 04, 05, 06 | |
| Visual Communication: Decorative graphic poster design (800 word equivalent) | 10 | 02, 03, 05, 06 |
Mildura, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNeil Fettling
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Conceptual package design and written rationale (3200 word equivalent) | 40 | 01, 02, 03, 04, 05, 06 | |
| Image and text. Multi-page layout and text design. Photo essay (800 word equivalent) | 10 | 02, 03, 05, 06 | |
| Image and text. Mutli-function image design. Theatre promotion (1600 word equivalent) | 20 | 01, 02, 03, 04, 05, 06 | |
| Product, packaging and promotion design: Wine packaging (1600 word equivalent) | 20 | 02, 03, 04, 05, 06 | |
| Visual Communication: Decorative graphic poster design (800 word equivalent) | 10 | 02, 03, 05, 06 |