EVENT PROJECT

THS3SCE

2015

Credit points: 15

Subject outline

This advanced subject is designed to build on students' knowledge gained from previous events management subjects. The subject provides an understanding of the role and process of developing a strategic plan for staging community events. It explores the importance of a triple bottom line approach and the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and event design process.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElspeth Frew

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites THS3EOP Event Planning

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing) and the pre-requisiste for this subject is THS3EOP Event Planning.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsFestival and Special Event Mangement 5th editionPrescribedAllen, J., O'Toole, W., Harris, R., and McDonnell, I. (2011)John Wiley and Sons Australia

Graduate capabilities & intended learning outcomes

01. Discuss, analyse and comprehend the role of developing a strategic plan for staging community events

Activities:
Media Release
Related graduate capabilities and elements:
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)

02. Orally demonstrate the process of developing a strategic plan for staging community events

Activities:
Group Presentation
Related graduate capabilities and elements:
Speaking (Speaking)
Teamwork (Teamwork)
Ethical Awareness (Ethical Awareness)

03. Analyse, in written form, the importance of the triple bottom line approach and its application to developing a strategic plan for staging a community event

Activities:
Group Strategic Report
Related graduate capabilities and elements:
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)
Teamwork (Teamwork)

04. Discuss, in written form, the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and design of community events

Activities:
Group Strategic Report
Related graduate capabilities and elements:
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)
Teamwork (Teamwork)

05. Orally demonstrate ethical awareness as it applies to the planning, design and staging of a community event

Activities:
Group Presentation
Related graduate capabilities and elements:
Teamwork (Teamwork)
Ethical Awareness (Ethical Awareness)

Subject options

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Start date between: and    Key dates

Bendigo, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Lecture/Seminar Week: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Media Release1,000 words20 01
Presentation (Group)20 minutes30 02, 04
Report (Group)2,000 words for each student in the group50 03, 05

Melbourne, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Lecture Week: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via blended.

Seminar Week: 31 - 43
One 2.0 hours seminar other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Media Release1,000 words20 01
Presentation (Group)20 minutes30 02, 04
Report (Group)2,000 words for each student in the group50 03, 05