EVENT PROJECT

THS3SCE

2015

Credit points: 15

Subject outline

This advanced subject is designed to build on students' knowledge gained from previous events management subjects. The subject provides an understanding of the role and process of developing a strategic plan for staging community events. It explores the importance of a triple bottom line approach and the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and event design process.

School: La Trobe Business School

Credit points: 15

Subject Co-ordinator: Elspeth Frew

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: THS3EOP Event Planning

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing) and the pre-requisiste for this subject is THS3EOP Event Planning.

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Festival and Special Event Mangement 5th edition	Prescribed	Allen, J., O'Toole, W., Harris, R., and McDonnell, I. (2011)	John Wiley and Sons Australia

Graduate capabilities & intended learning outcomes

01. Discuss, analyse and comprehend the role of developing a strategic plan for staging community events

Activities:: Media Release
Related graduate capabilities and elements:: Writing(Writing); Creative Problem-solving(Creative Problem-solving)

02. Orally demonstrate the process of developing a strategic plan for staging community events

Activities:: Group Presentation
Related graduate capabilities and elements:: Speaking(Speaking); Teamwork(Teamwork); Ethical Awareness(Ethical Awareness)

03. Analyse, in written form, the importance of the triple bottom line approach and its application to developing a strategic plan for staging a community event

Activities:: Group Strategic Report
Related graduate capabilities and elements:: Writing(Writing); Creative Problem-solving(Creative Problem-solving); Teamwork(Teamwork)

04. Discuss, in written form, the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and design of community events

Activities:: Group Strategic Report
Related graduate capabilities and elements:: Writing(Writing); Creative Problem-solving(Creative Problem-solving); Teamwork(Teamwork)

05. Orally demonstrate ethical awareness as it applies to the planning, design and staging of a community event

Activities:: Group Presentation
Related graduate capabilities and elements:: Teamwork(Teamwork); Ethical Awareness(Ethical Awareness)

Bendigo, 2015, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Elspeth Frew

Class requirements

Lecture/SeminarWeek: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
Media Release	1,000 words	20	01
Presentation (Group)	20 minutes	30	02, 04
Report (Group)	2,000 words for each student in the group	50	03, 05

Melbourne, 2015, Semester 2, Day