ths3hsd hospitality service deliv
HOSPITALITY SERVICE DELIVERY STRATEGIES
THS3HSD
2015
Credit points: 15
Subject outline
By the use of a computer-based simulation titled HOTS , this capstone hospitality subject explores the real-time working of a hotel. Based in teams, the HOTS software allows all business decisions of a hotel over a five year period. Students need to apply all gained knowledge in service operations and marketing principles including SWOT analysis, cash flow statements and other appropriate methods of interpreting data. The HOTS program simulates real decision making and prepares students for working in teams and in the industry.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorPaul Strickland
Available to Study Abroad StudentsNo
Subject year levelYear Level 3 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites MKT1MDP or BUS1BUF
Co-requisitesN/A
Incompatible subjects THS31HSM
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Subject Readings | Prescribed | La Trobe Business School | LA TROBE UNIVERSITY |
Graduate capabilities & intended learning outcomes
01. Argue and decide on a business strategy in consultation with other team members.
- Activities:
- 1. Ability to demonstrate leadership and decision making skills 2. Analyse the advantages and disadvantages of working in a group environment
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
02. Demonstrate an ability to examine and analyse the performance of a service-based enterprise and recommend and apply strategies to improve sales and revenues whilst controlling costs and maintaining and/or improving service quality.
- Activities:
- 1. Determine the effects of the product lifecycle of a product/service 2. Demonstrate inventory control practices
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Information Literacy(Information Literacy)
03. Design an integrated operational plan for the effective management of a hotel with the goal of making a suitable profit.
- Activities:
- 1. Develop a marketing plan and strategy 2. Undertake a S.W.O.T. and E.T.O.P. analysis
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
04. Establish the relationships between the management of labour inputs to a hotel operation including the management of workloads, labour scheduling, staff turnover, and employee motivation levels.
- Activities:
- 1. Evaluate the importance of hotel maintenance 2. Demonstrate leadership and decision making skills
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
05. Interpret all hotel financial data including income and expenditure statements, trend percentage analysis, cash flow statements and servicing debt
- Activities:
- Present and interpret detailed financial information
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
06. Research the optimum hospitality supplier to reflect the standard of hotel.
- Activities:
- 1. Ability to source hotel suppliers consistent with market expectations (according to H.O.T.S.)
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
Subject options
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Melbourne, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Strickland
Class requirements
Laboratory ClassWeek: 31 - 43
One 2.0 hours laboratory class other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 36
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 36 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 15-minute team presentation | 4-6 students per team | 10 | |
| one 2000-word individual report | 60 | ||
| one 4500 - 6000 words group report | 4-6 students per group | 20 | |
| one computer simulation exercise | equivalent to 1,000-words | 10 |
Other Site, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPaul Strickland
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 15-minute team presentation | 4-6 students per team | 10 | |
| one 2000-word individual report | 60 | ||
| one 4500 - 6000 words group report | 4-6 students per group | 20 | |
| one computer simulation exercise | equivalent to 1,000-words | 10 |